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About the role
Key responsibilities & impact- Own how NFL Universe Football shows up both on-platform (thumbnails, icons, discovery optimization) and off-platform (social, community, and creators)
- Come up with ideas for thumbnails, icons, and Roblox page visuals
- Work with our artists to brief and refine visual concepts (you won’t be creating 3D renders yourself)
- Publish and test assets directly on Roblox
- Review performance dashboards and identify what’s working (and what isn’t)
- Recommend and execute the next round of experiments based on results
- Help ideate and execute content for platforms like Twitter/X, Discord, Instagram, TikTok
- Capture Roblox gameplay footage and create simple, engaging videos
- Support community engagement initiatives tied to in-game moments or updates
- Support creator or YouTuber experiments
- Contribute to new ideas that drive player growth or engagement
- Help move ad-hoc projects forward when there’s an opportunity to test something new
Requirements
What you’ll need- Strong familiarity with Roblox — as a player, creator, or active community member
- Familiarity with Roblox discovery (thumbnails, icons, titles/descriptions, creator ecosystem)
- Experience creating or managing content for social platforms (personal or professional)
- Strong instincts for trends, especially around key NFL moments (Draft, Kickoff, Playoffs, Super Bowl, etc.)
- Understands how sports fans engage — teams, rivalries, hype cycles, and live moments
- Proven ability to take ideas from concept → execution → publish
- Experience with short-form content creation (capturing gameplay, light video editing, platform-native formats)
- Comfortable working with basic analytics (dashboards, Google Sheets) and explaining performance in practical terms
- Strong time management and ability to prioritize in a fast-moving environment
- Collaborative, proactive, and open to feedback and iteration
- You don’t need years of professional experience - personal projects, side projects, or creator work count!
Benefits
Comp & perks- Competitive compensation - above-market salary + profit sharing + stock options
- Retirement benefits - company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA!
- Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…) such as Canada, UK and USA.
- Flexible PTO - vacations + Federal / Bank Holidays
- Remote First - we have always been remote and will remain that way including work from home/anywhere
- In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!
- Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth
- Work with awesome people and impact millions of daily players
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Robloxcontent creationvideo editinganalyticssocial media managementthumbnail designicon designperformance analysisshort-form contentcommunity engagement
Soft Skills
time managementcollaborationproactivityadaptabilitycreativityfeedback receptivenesstrend awarenessprioritizationcommunicationproblem-solving