
Performance Marketing Manager, Paid Media
Voicemod
full-time
Posted on:
Location Type: Remote
Location: Spain
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About the role
- Plan, launch, and optimize paid acquisition campaigns across various platforms, including Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and Reddit.
- Own performance targets, including CAC, ROAS, LTV/CAC, and ROI, ensuring campaigns meet efficiency and growth goals.
- Manage and allocate campaign budgets, striking a balance between experimentation and scalable, profitable growth.
- Coordinate and manage the creative pipeline: define creative needs, brief designers and creators, test variations, and iterate based on performance insights.
- Continuously analyze campaign performance, identify trends, and proactively optimize targeting, bidding strategies, creatives, and funnels.
- Design and run structured experiments (A/B tests) across ads, audiences, formats, and landing experiences.
- Collaborate closely with Product, Growth, Creative, and Data teams to align paid media with broader growth initiatives.
- Stay up to date with platform changes, new ad formats, and best practices across paid media ecosystems.
Requirements
- 2+ years of hands-on experience managing performance marketing / paid media campaigns in a fast-paced, data-driven environment.
- Proven experience running and scaling campaigns at least on Google Ads, Meta and TikTok.
- Strong understanding of performance metrics (CAC, ROAS, ROI, LTV) and how to optimize toward business outcomes.
- Background in gaming or creator economy industries, or relevant experience at agencies with tech clients.
- Ability to identify and create audience segments based on interest behaviour, geos and demographics.
- Experience managing paid media budgets with clear ownership and accountability.
- Experience working with creative testing frameworks and managing a high-volume creative flow.
- Confidence working in dashboards, spreadsheets, and analytics tools to extract insights and guide decisions.
- Good communication and reporting skills. Ability to translate data into clear insights and actionable next steps.
Benefits
- Flexible Working Hours ⏰ – Adapt your job to your lifestyle. You do you!
- Remote Working 🌍 – Choose to work from home, our Valencia HQ, or the coworking space in Barcelona.
- 23 vacation days 🌴 – Plus an extra week off in August and your birthday.
- Anniversary Celebration Program 🎉 – Unlock extra days off, volunteering days, or time to enjoy unique experiences as you reach work milestones.
- Generous Referral Program 💼 – Earn rewards for helping us find and hire amazing talent.
- Extra time off on demand ⏳ – For those tough moments when you need a break.
- Wellbeing 🏥 – Paid sick leave, maternity/paternity leave, and healthcare insurance.
- Flexible Benefits Plan 💳 – Available for employees based in Spain, allowing you to optimize part of your salary (e.g., meals, transport, childcare) and save a significant amount of money each year.
- Remote Stipend 💸 – To cover remote working costs.
- Free English or Spanish lessons 📚 – From beginner to advanced levels.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingpaid media campaignsGoogle AdsMetaTikTokCACROASLTVA/B testingdata analysis
Soft Skills
communicationreportingcollaborationcreativityproblem-solvingaccountabilityinsight generationadaptabilitystrategic thinkingtime management