Paid Media Search Specialist
Vodafone
full-time
Posted on:
Location Type: Office
Location: Midrand • South Africa
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About the role
- Take full end-to-end responsibility of paid biddable media advertising channels, with a clear focus on performance-based, sales-driving reach and targeting activities
- Lead paid biddable media advertising activities, including campaign and targeting strategies, KPIs and targets
- Effective analysis and use of data in driving targeted campaigns, contributing to the overall digital marketing and sales targets
- Drive breakthrough digital marketing innovation
Requirements
- Matric and 3 year Business related Degree or National Diploma
- Minimum of 3 to 5 years relevant experience essential
- Practical experience in implementing campaigns across platforms
- Google, Meta and TikTok qualifications beneficial
- Minimum of 3 to 5 years relevant experience essential in: Paid biddable media platforms including product feeds and account automation tools
- Driving commercial & operational targets – sales, revenue, profitability, user experience quality measures, adoption of the products and services
- Experience in managing digital media campaign for large consumer facing brands with large media spends
- Creating strategic plans to win market share from competitors
- Capable of working in a complex matrix organisation and able to build strong relationships and credibility with multiple levels both internally and externally
Benefits
- Enticing incentive programs and competitive benefit packages
- Retirement funds, risk benefits, and medical aid benefits
- Cell phone and data benefits
- Advantages fibre connection discounts
- Exclusive staff discounts offered in collaboration with partner companies
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid biddable mediacampaign strategiestargeting strategiesdata analysisdigital marketingsales drivingaccount automation toolsproduct feedsstrategic planningperformance metrics
Soft Skills
leadershiprelationship buildingcredibilitycommunicationcollaborationproblem-solvingadaptabilityinnovationorganizational skillsanalytical thinking
Certifications
Google qualificationsMeta qualificationsTikTok qualifications