Vocca

Founding Marketing Lead

Vocca

full-time

Posted on:

Location Type: Hybrid

Location: Paris • France

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Job Level

Senior

Tech Stack

Spark

About the role

  • Lead and own Vocca's end-to-end go-to-market strategy, driving measurable business impact through brand positioning, demand generation, and revenue enablement across the full customer lifecycle
  • Define and execute GTM levers to contribute to reaching €10M ARR by end of 2026
  • Define ICP, pricing, and positioning for each market segment (radiology, dental, etc.)
  • Architect, scale, and optimize a multi-channel acquisition engine (website, SEO, paid, events) that consistently delivers qualified pipeline month over month
  • Own the website redesign, build a scalable content engine (case studies, thought leadership), and define a repeatable events strategy and calendar
  • Recruit and manage a lean marketing team (designer, content manager, event manager) based on priorities

Requirements

  • 5+ years of experience owning and scaling B2B marketing (GTM strategy, demand gen, and positioning) with clear revenue impact
  • You have strategic GTM vision and a GTM culture: You can design and prioritize growth levers for a B2B SaaS company and explain what has worked at high-growth companies
  • You know how to turn this strategic vision into actionable marketing deliverables: You know how to define ICP, craft positioning, and structure messaging for different segments
  • You understand demand generation and can lead it: You understand the main acquisition levers (SEO, paid, content, events), can set strategy and targets, and can effectively manage someone who runs day-to-day execution and proves ROI
  • You understand brand and content and can lead it: You can create compelling brand narratives, know what good B2B content looks like, and spark the kind of magic that makes a brand contagious
  • Hands-on builder: You’re comfortable rolling up your sleeves and starting in the field before building and hiring your team
  • You stay close to customers: You regularly talk to customers, understand their pain points, and use insights to nourish your strategy
Benefits
  • An entrepreneurial adventure, with a supportive, high-energy, execution-focused team
  • A product already live, with delighted customers in a fast-growing market (healthcare automation, voice AI)
  • A true scaling phase, with everything still to build
  • Real responsibilities from day one
  • An attractive package + BSPCE
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketinggo-to-market strategydemand generationbrand positioningrevenue enablementSEOcontent marketingevent managementcustomer lifecycle managementpipeline management
Soft Skills
strategic visionleadershipteam managementcustomer engagementcommunicationproblem-solvingcreativitycollaborationanalytical thinkinghands-on approach