Paid Media Manager, Creator and Experimental Programs

Vocal Media

Paid Media Manager leading paid social strategy and media buying for advocacy and creator-driven campaigns. Collaborating with cross-functional teams and managing campaign optimizations.

Posted 5/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $75,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead paid social strategy, media planning, and hands-on media buying across client campaigns.
Conceptualize and execute comprehensive cross-platform targeting and deployment strategies for advocacy and paid influencer programs.
Actively build, launch, and manage full-funnel paid campaigns in native ad managers (Meta, TikTok, Google Ads).
Manage and pace client ad budgets, including developing custom and lookalike audience architecture with a focus on data privacy.
Monitor daily performance against strict client KPIs and execute real-time optimization pivots and budget redistributions.
Serve as the technical media buying advisor in client planning sessions, translating complex metrics (CPA, CTR, CPM) into actionable insights and authoring quantitative performance reports.
Collaborate with Creator Program Managers to integrate organic influencer creative with paid media strategies.
Support experimental creator program vertical, including supporting content strategy, creator sourcing, and reporting as needed.

Requirements

What you’ll need

3-5 years of experience in paid digital campaign management and hands-on media buying/planning (political, public affairs, or mission-driven agency background preferred).
Deep technical mastery of Meta Ads Manager, TikTok Ads Manager, and Google Ads. Experience using influencer-generated content (IGC) for partnership ads / allow-listing is highly preferred.
Expertise in interpreting complex data sets, diagnosing delivery issues, and distilling buying metrics into polished client-facing narratives.
Proven ability to manage multiple overlapping projects and thrive in a fast-paced, experimental startup environment.
Experience with cloud databases and project software (e.g., Airtable Forms) and familiarity with IGC for partnership ads/allow-listing highly preferred.

Benefits

Comp & perks

Health insurance covered at 90% for full time employees; Dental and Vision available
Unlimited PTO and sick leave
401(k) plan & company contribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid digital campaign managementmedia buyingmedia planningcross-platform targetingdata privacyperformance optimizationaudience architecturedata interpretationquantitative reportinginfluencer-generated content

Soft Skills

project managementcommunicationcollaborationadaptabilityproblem-solvinganalytical thinkingnarrative developmentclient relationsstrategic thinkingtime management