Field Marketing Manager, US East Coast

VMRay

Field Marketing Manager responsible for US pipeline growth through events and digital campaigns at cybersecurity firm. Collaborating closely with sales and marketing teams to execute regional strategies.

Posted 6/23/2026full-timeRemote • New York • 🇺🇸 United StatesJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

This role plays a key part in driving pipeline growth across new and existing business through events, digital campaigns, and close collaboration with our US sales team and channel partners.
You’ll be the go-to person for sales reps and members of the marketing team and responsible for bringing our global marketing strategy to life in the US market.
You will work closely with our Global Demand Generation Manager, who focuses on campaign strategy and systems, while you take ownership of execution and regional impact.
The role is reporting into the VP Marketing.
Lead US field marketing to drive pipeline growth, owning programs that support both new customer acquisition and expansion within existing accounts while ensuring high-quality, on-brand execution.
Collaborate closely with Sales, Tech Alliances, and Channel partners to align on target accounts, event strategies, follow-up plans, and co-marketing initiatives that strengthen regional pipeline impact.
Execute regional campaigns and events across digital, in-person, and virtual formats, managing promotion, logistics, vendors, and timelines to deliver effective, high-impact experiences.
Track and optimize performance by monitoring key metrics, reporting on engagement and pipeline contribution, and continuously refining activities to improve results.

Requirements

What you’ll need

2–5 years of experience in B2B marketing , preferably in SaaS, cybersecurity, or enterprise tech
Proven experience executing events or field marketing programs
Ability to manage multiple events and campaigns simultaneously
Experience working with or supporting sales teams
Knowledge of Account Based Marketing & Account penetration (up-sell & cross sell)
Familiarity with marketing and CRM tools (e.g., Pardot is a MUST; HubSpot, Salesforce, etc)
Data-driven mindset with ability to track and report on performance & cost (ROI)
Strong communication skills, especially in cross-functional settings
Willingness to travel up to 25% within the region and internationally.

Benefits

Comp & perks

Innovative Environment
High-impact Role
Global Collaboration
Build Americas Field Marketing
Collaborate Culture
Career Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingevent executionfield marketingAccount Based Marketingaccount penetrationup-sellcross-selldata analysisperformance trackingROI reporting

Soft Skills

communicationcollaborationproject managementorganizational skillsmulti-taskingstrategic thinkingadaptabilityproblem-solvingleadershipcross-functional teamwork