Own product positioning & messaging for AI and Automation based use cases, such as email security supplementation and EDR integrations, aswell as threat intel products. Translate technical features and integrations into clear, compelling customer value.
Support the building of a solution selling approach
Develop content across the buyer journey for different personas within the buying team ranging from technical champion to budget holder and other key stakeholders. As a consequence, you are comfortable producing different assets such as product briefs, pitch decks, whitepapers, web copy, etc.
Represent the product and partnerships in 4 to 8 educational webinars per year, you do booth duty at events, prepare and conduct analyst briefings, and support sales & pre-sales enablement and participate in customer and prospect meetings / calls.
Enable the Sales team with competitive insights, battlecards, and partner-aligned selling tools.
Collaborate with Technology Alliance & Research partners to co-develop joint messaging, use cases, and go-to-market strategies.
Lead the planning and execution of product launches, working closely with Product and Partner teams.
Conduct and share market and competitive research to inform both product and partner strategy
Work with Demand Gen on partner-focused campaigns and field marketing activities
Requirements
8+ years of Product Marketing experience in cybersecurity with a focus on email security, EDR, or threat intelligence platforms.
Highly collaborative, with experience aligning cross-functional teams around go-to-market priorities.
You are senior enough to help mature our GTM processes.
Strong grasp / curiosity of the threat landscape and modern detection/response workflows.
Exceptional solution selling & storytelling skills—able to communicate complex ideas simply and clearly based on a good understanding of SOC / Threat Intel experience.
Experience supporting or co-creating sales & partner enablement materials and joint value propositions.
Able to speak & present in english in front of large audiences.
Bachelor's degree or equivalent; technical background or certifications are a plus