Senior Marketing Manager

Vizient, Inc

Sr Marketing Manager translating Vizient’s healthcare-focused B2B marketing strategy into lifecycle and account-based campaigns. Driving client engagement, retention, renewal, expansion, and measurable business growth.

Posted 9/2/2026full-timeChicago • Illinois, Minnesota • 🇺🇸 United StatesSenior💰 $77,400 - $135,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing client lifecycle campaign strategies, utilizing marketing automation and CRM platforms to optimize performance and engagement. Strong analytical and project management skills are essential for delivering high-quality, data-driven marketing initiatives.

Highest-signal resume keywords

B2B Marketing ExperienceClient Lifecycle StrategiesMarketing Automation PlatformsProject Management SkillsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionContent DevelopmentData AnalysisEmail MarketingAccount-Based MarketingStakeholder EngagementPerformance MeasurementCreative DeliveryRetention StrategiesSales Enablement

Soft Skills

Communication SkillsOrganizational SkillsCollaboration SkillsStorytelling CapabilitiesPrioritization Skills

Tools & Technologies

CRM PlatformsMarketing Automation Tools

Industry Keywords

B2B MarketingClient RetentionHealthcare MarketingCampaign PerformanceLifecycle Marketing

About the role

Key responsibilities & impact

Develop and execute client lifecycle campaign strategies across 1:many, 1:few, and 1:1 account-based marketing motions
Manage end-to-end integrated campaign execution, meeting timelines, brand standards, and quality expectations
Partner with Sales and Account Management to identify priority client accounts and segments and align engagement strategies with retention, renewal, and expansion opportunities
Develop and optimize targeted content and assets based on client needs, stakeholder roles, product adoption, and lifecycle stages
Create client case studies demonstrating measurable outcomes and value for campaigns, sales enablement, and marketing collateral
Utilize marketing automation and CRM platforms to execute campaigns, track client engagement, and optimize performance using data and insights
Coordinate campaign timelines, asset production, creative delivery, and cross-functional collaboration
Analyze and report campaign performance, providing actionable insights on engagement, product adoption, renewal influence, expansion pipeline, and retention metrics
Manage email and client communication channels, including lifecycle nurture streams, onboarding journeys, and retention and expansion campaigns
Support client-facing programs, including webinars, events, and sales enablement initiatives, while ensuring a consistent, high-quality brand experience

Requirements

What you’ll need

Relevant degree preferred
5 or more years of relevant experience required
Experience in B2B marketing, including client lifecycle, retention, or account-based marketing
Healthcare or complex B2B marketing experience preferred
Knowledge of B2B client lifecycle strategies supporting engagement, retention, renewal, and expansion
Experience using marketing automation and CRM platforms to execute and measure campaigns
Experience collaborating with Sales, Account Management, and cross-functional teams
Strong project management, prioritization, and organizational skills
Excellent written and verbal communication skills with strong content development and storytelling capabilities
Strong analytical skills translating campaign and client performance data into actionable insights

Benefits

Comp & perks

Comprehensive benefits plan
Incentive eligible