Senior Product Marketing Manager – Enterprise SaaS

Vizient, Inc

Develop and execute go-to-market strategies for data and analytics SaaS solutions in healthcare. Collaborate across teams to drive awareness, adoption, and revenue growth.

Posted 8/3/2026full-timeChicago • Colorado, Illinois, Minnesota, Texas • 🇺🇸 United StatesSenior💰 $88,900 - $155,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, managing product launches, and synthesizing market research to inform product strategy. Strong analytical and communication skills are essential for influencing stakeholders and driving measurable business results.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentProduct Marketing in Enterprise SaaSMarket Research and Competitive IntelligenceCross-Functional CollaborationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementPositioning FrameworksValue Proposition DevelopmentPerformance Metrics TrackingData Analysis

Soft Skills

StorytellingInfluencing SkillsStrategic ThinkingCreative Problem SolvingCollaboration

Certifications & Qualifications

Relevant Degree in Marketing or BusinessMBA or Advanced Degree Preferred

Industry Keywords

Enterprise SaaSHealthcare Industry ExperienceData Analytics PlatformsAI-Driven SolutionsSales Enablement

About the role

Key responsibilities & impact

develop and execute go-to-market strategies for product and feature launches, including segmentation, messaging, enablement, and campaign support
Manage end-to-end product launches, including internal alignment, readiness planning, and post-launch performance tracking
Create and maintain positioning frameworks, value propositions, and persona-based messaging for products and solutions
Conduct and synthesize market research, client insights, and competitive intelligence to inform product strategy and roadmap
Partner with sales enablement teams to develop training materials, talk tracks, battle cards, and objection-handling resources
Collaborate with marketing teams to align campaigns, content, and thought leadership with product messaging and target client segments
Coordinate cross-functional stakeholders across product, sales, and marketing to align priorities and execute strategic initiatives
Manage competing priorities and translate strategic objectives into actionable plans
Define and track key product marketing metrics, including content utilization, sales engagement, pipeline impact, and win/loss insights
Analyze performance data to assess effectiveness and continuously improve go-to-market execution.

Requirements

What you’ll need

Relevant degree in Marketing, Business, Healthcare Administration, or a related field preferred; MBA or other relevant advanced degree preferred
5 or more years of relevant experience required
Experience in product marketing within enterprise SaaS environments, including data, analytics platforms, and AI-driven solutions required
Experience developing and executing go-to-market strategies that drive measurable business results
Foundational understanding of enterprise sales cycles and complex buying processes
Strong analytical skills with the ability to use data to drive decision-making
Strong storytelling, positioning, messaging, and communication skills with the ability to influence senior leaders and client stakeholders.
Ability to collaborate effectively across cross-functional teams, influence without authority, and manage multiple priorities in a fast-paced environment
Ability to think strategically and creatively in a fast-paced, collaborative environment
Healthcare industry experience preferred.
Willingness to travel.

Benefits

Comp & perks

extensive opportunities for personal and professional development
comprehensive benefits plan