Director, Product & Solutions Marketing

Vizient, Inc

Director of Product & Solutions Marketing leading a team to develop marketing initiatives at Vizient. Focus on healthcare market dynamics and customer retention strategies.

Posted 6/11/2026full-timeIrving • Illinois, Texas • 🇺🇸 United StatesLead💰 $102,400 - $179,000 per yearWebsite

About the role

Key responsibilities & impact

Lead, coach, and develop a team of product and solutions marketers, establishing priorities, performance expectations, and development plans.
Define and oversee product and solutions marketing strategies across assigned portfolios to support commercial objectives and market opportunities.
Partner with sales leadership to identify enablement priorities and guide development of sales tools, competitive intelligence resources, buyer-facing content, and ROI models.
Direct delivery of sales enablement programs and training initiatives that improve seller effectiveness and strengthen product positioning.
Guide collection and analysis of competitive intelligence, industry trends, client insights, and sales feedback to inform strategic recommendations.
Develop value propositions, messaging frameworks, and positioning strategies that resonate with healthcare leaders and decision-makers.
Lead cross-functional go-to-market planning for new and enhanced solutions, ensuring alignment with product strategy and business objectives.
Oversee development of market-facing content, including case studies, white papers, solution narratives, executive presentations, and thought leadership materials.
Evaluate marketing effectiveness through performance metrics, adoption data, and stakeholder feedback, adjusting strategies to improve outcomes.
Build scalable processes, tools, and best practices while fostering a collaborative, high-performing team culture.

Requirements

What you’ll need

Relevant degree preferred in marketing or related field.
7 or more years of relevant experience required.
People leadership experience required.
Experience leading product marketing, solutions marketing, or go-to-market functions within healthcare, healthcare technology, SaaS, analytics, or related industries.
Demonstrated success developing product positioning, messaging strategies, sales enablement programs, and commercial growth initiatives.
Strong knowledge of healthcare market dynamics, client buying behaviors, and competitive landscapes.
Experience partnering with executive leaders and influencing cross-functional business decisions.
Exceptional strategic thinking, analytical, communication, and presentation skills.
Ability to translate complex technical concepts into compelling client-focused value propositions.
Experience leveraging market intelligence, performance metrics, and customer insights to drive business outcomes.

Benefits

Comp & perks

Vizient has a comprehensive benefits plan! Please view our benefits here: http://www.vizientinc.com/about-us/careers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsolutions marketinggo-to-market strategysales enablementcompetitive intelligencevalue propositionsmessaging frameworksmarketing effectiveness evaluationperformance metricscustomer insights

Soft Skills

leadershipcoachingstrategic thinkinganalytical skillscommunication skillspresentation skillscollaborationteam culture developmentinfluencingclient-focused

Certifications

degree in marketingdegree in related field