Senior Insight Activation Manager

Vizient, Inc

Senior Insight Activation Manager translating market insights into GTM strategies for Vizient's Business Units. Collaborating with Marketing and Sales teams to enhance targeting and pipeline outcomes.

Posted 4/23/2026full-timeIrving • Colorado, Illinois, Texas • 🇺🇸 United StatesSenior💰 $77,400 - $135,400 per yearWebsite

About the role

Key responsibilities & impact

Serve as the dedicated Revenue Intelligence strategy and activation partner to Business Unit Marketing and Sales teams.
Participate in planning cadences and provide data-driven recommendations that influence prioritization and pipeline strategy.
Translate buyer, account, market, and performance insights into actionable GTM recommendations and commercial plays.
Coordinate activation of plays across Marketing and Sales, including audience selection, messaging, sequencing, and outreach guidance.
Create field-ready deliverables such as playbooks, dashboards, and executive readouts that communicate insights and next actions.
Support lead strategy by aligning qualification, scoring, and routing processes with client readiness and pipeline goals.
Evaluate GTM performance, identify drivers and gaps, and recommend optimization strategies to improve conversion and pipeline outcomes.
Lead competitive intelligence and win/loss analysis efforts, synthesizing findings into actionable sales and marketing strategies.
Integrate insights into workflows and tools, identifying opportunities to scale activation through automation and AI-enabled solutions.
Establish feedback loops to capture learnings and continuously refine GTM strategies and playbooks.

Requirements

What you’ll need

Relevant degree in Business, Marketing, Analytics, Healthcare Administration, or related field preferred.
5 or more years of relevant experience required.
Background in consulting, sales operations, or marketing analytics environments preferred.
Experience with CRM and marketing automation platforms (e.g., Salesforce, Microsoft Dynamics, Pardot, 6sense) preferred.
Familiarity with AI-enabled tools and workflows preferred.
Experience in a B2B go-to-market environment with the ability to translate data into actionable sales and marketing strategies.
Strong analytical and problem-solving skills, with proficiency in tools such as Excel and data visualization platforms (e.g., Power BI)
Experience synthesizing data into executive-ready insights and business recommendations.
Experience partnering with Sales, Marketing, and RevOps teams in a strategic or consultative capacity.
Ability to manage multiple priorities and influence cross-functional stakeholders.
Willingness to travel (approximately 5–10% annually).

Benefits

Comp & perks

Vizient has a comprehensive benefits plan!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisGTM strategycompetitive intelligencewin/loss analysislead qualificationpipeline strategydata visualizationanalyticsautomationAI-enabled solutions

Soft Skills

analytical skillsproblem-solvinginfluencingstrategic thinkingcommunicationcollaborationprioritizationconsultative skillsadaptabilitystakeholder management