Marketing Analytics Manager
VIZ Media
full-time
Posted on:
Location Type: Hybrid
Location: California • New York • United States
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Salary
💰 $90,000 - $120,000 per year
About the role
- Own the development, maintenance, and ongoing management of a centralized marketing campaign dashboard tracking performance across Product Marketing, Organic Social Media, and Paid Media, ensuring accuracy, reliability, and accessibility.
- Partner with marketing leadership to define dashboard requirements, standardized metrics, and reporting views aligned to business objectives and campaign goals.
- Develop and maintain a holistic measurement framework that integrates dashboard outputs into broader marketing reporting and analysis.
- Analyze campaign performance and translate data into clear insights, trends, and actionable recommendations.
- Prepare recurring and ad hoc reports, presentations, and executive-ready summaries.
- Synthesize data across platforms to deliver cohesive performance narratives rather than siloed channel reporting.
- Partner closely with the Senior Manager, Paid Media and paid media buyers to support performance analysis, optimization strategies, and testing insights.
- Collaborate with Product Marketing and Organic Social teams to evaluate campaign and content effectiveness.
- Support test-and-learn initiatives by analyzing results and providing structured readouts with implications for future planning.
- Establish and document best practices for reporting cadence, metric definitions, and data usage.
- Identify gaps in tracking, tooling, or data availability and recommend improvements in collaboration with internal partners.
- From time to time, serve as a consultant to marketing teams on measurement strategy and performance insights.
Requirements
- 5+ years of relevant experience in marketing analytics, marketing performance, or related fields
- Demonstrated experience in marketing analytics, performance marketing analysis, or marketing insights.
- Strong understanding of paid media, organic social media, and product marketing performance metrics across various digital channels (social media, SEM, display advertising, etc.).
- Past experience managing live reports via dashboarding tools like Looker, Domo, PowerBI, Supermetrics, etc.
- Advanced proficiency with data analysis tools such as Google Analytics and spreadsheets.
- Experience developing and presenting insights and recommendations to senior stakeholders.
- Strong analytical, organizational, and problem-solving skills.
- Ability to translate complex data into clear, actionable insights.
- Strong written and verbal communication skills.
- Comfort working in a fast-paced environment with shifting priorities and deadlines.
- Bachelor's Degree in Marketing, Business Administration, or related field, or equivalent experience, with a record that demonstrates suitable preparation for this position
Benefits
- Partially subsidized Health, Dental, and Vision insurance
- 401(k) savings plan – including employer matching
- Flexible Spending – health and dependent care
- Commuter stipend for in-office work
- Life Insurance/AD&D/STD/LTD
- Legal & ID Theft insurance
- Group Pet insurance rates
- Paid holidays, vacation, and sick time - plus your birthday is a holiday!
- Philanthropy program, including paid time off for volunteer work
- Wellness program, including fitness membership discounts and reimbursement
- Full time casual dress
- Flexible work hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsperformance marketing analysisdata analysiscampaign performance analysisdashboard managementmetric definitiondata synthesisreportinginsight developmentperformance optimization
Soft Skills
analytical skillsorganizational skillsproblem-solving skillscommunication skillscollaborationconsultative skillsadaptabilitypresentation skillsstrategic thinkingattention to detail