Marketing Operations Manager

Viz.ai

Marketing Operations Manager involved in lead management and campaign optimization for Viz.ai's AI healthcare platform. Focusing on data integrity and marketing tech stack administration to drive growth for healthcare technology.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $107,100 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead management processes, campaign operations, and data integrity within marketing operations. Proficient in utilizing marketing automation and CRM platforms to optimize conversion and enhance audience segmentation.

Highest-signal resume keywords

Lead ManagementMarketing AutomationPardotSalesforceData Quality

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead ScoringMQL LifecycleCampaign OperationsAudience SegmentationData IntegrityReporting Best Practices

Soft Skills

Analytical SkillsOrganizational SkillsCommunication SkillsProactive Problem Solving

Tools & Technologies

Marketing Tech StackCRM PlatformsAI ToolsEnrichment Tools

Industry Keywords

B2B SaaSHealthcare Technology

About the role

Key responsibilities & impact

Own the lead management process including scoring, MQL lifecycle and follow-up SLAs.
Partner with marketing, sales, sales ops, and rev ops to monitor lead quality and optimize conversion.
Design & maintain audience segmentation frameworks to power campaigns.
Process event and campaign lists, use AI and enrichment tools to identify ICP contacts.
Maintain campaign data integrity, ensuring campaign responses are captured cleanly and consistently.
Administer and optimize the marketing tech stack (Pardot, Salesforce, etc.) to drive utilization.

Requirements

What you’ll need

At least 3 years of experience in marketing operations, ideally in a B2B SaaS or healthcare technology environment
Hands-on experience with marketing automation and CRM platforms, strong understanding of lead management, campaign operations, data quality, and reporting best practices.
Experience with Pardot and Salesforce is strongly preferred.
Proactive, self-directed approach to problem solving.
Strong analytical, organizational, and communication skills.

Benefits

Comp & perks

Medical
Dental
Vision
401(k)
Generous vacation