CRM Manager

Vivobarefoot

Lifecycle & Journey Specialist at Vivobarefoot responsible for optimising customer engagement through CRM channels. Focused on retention, customer lifetime value, and impactful improvements.

Posted 5/28/2026full-timeBristol • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the execution and optimisation of lifecycle communications across CRM channels (email, SMS, in-app) and referral
Take responsibility for improving key customer journeys through data, testing and continuous iteration
Work cross-functionally with CX, Product, Brand, and Customer Service
Ensure that customer insight is turned into practical improvements that drive measurable impact
Own the build, deployment and optimisation of lifecycle CRM programmes across email, SMS and in-app channels
Develop and maintain automated flows across key lifecycle stages (e.g. onboarding, post-purchase, re-engagement)
Identify friction points and drop-offs using data and insight
Implement improvements through CRM activity and coordinate with Product and CX where needed
Design and run A/B tests across messaging, timing, channel mix and personalisation
Track and report on lifecycle performance, linking CRM metrics to retention, engagement and lifetime value

Requirements

What you’ll need

3+ years’ experience in CRM and retention for a high growth and data driven organisation
Hands-on experience of working with Email Service Providers (ESPs) and other CRM tools
Hands-on experience with customer data and segmentation
Well-versed in working with design and copywriting teams to deliver best-in-class creatives
Experience working directly with web developers and/or data engineers on CRM projects
Results driven, comfortable analysing performance numbers
A good understanding of email marketing best practices including GDPR and e-privacy laws
Strong communication skills and experience in Stakeholder engagement
Comfortable being autonomous and self-directed

Benefits

Comp & perks

25-day holiday allowance (pro rata)
4 additional days each year to volunteer
Private Medical Health care, including mental health, dental and eye care
Livebarefoot Pot – up to £1,000 per year to inspire you to live barefoot
Free seasonal Vivo footwear and discounts for you, your friends & family
Pension matched to 5%
Vivo Gatherings to celebrate the equinox and solstice
Generous parental leave
Death in Service up to 6 times your salary
Group income protection insurance
Car salary sacrifice scheme
Cycle to work scheme

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMdata analysisA/B testingcustomer segmentationlifecycle marketingemail marketingautomated flowscustomer journey optimizationperformance metricsGDPR compliance

Soft Skills

communicationstakeholder engagementautonomyresults drivencollaborationproblem-solvingcreativityadaptabilitycross-functional teamworkself-directed