Senior Marketing Analyst – Growth, B2B Digital Products

Vivo (Telefônica Brasil)

Senior Analyst for growth and go-to-market strategies in B2B digital products. Collaborating with various teams to enhance product performance and revenue generation.

Posted 7/22/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in monitoring and enhancing commercial performance of B2B Digital Products, leveraging analytical skills to drive growth strategies and market initiatives. Proficient in cross-functional collaboration to align product, marketing, and sales efforts for optimal revenue capture.

Highest-signal resume keywords

Growth Strategy DevelopmentGo-To-Market StrategyCommercial Performance AnalysisMarket IntelligenceProduct Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Analytical SkillsData TranslationRevenue TrackingSales ActivationChurn AnalysisConversion MetricsGrowth PlanningCompetitive AnalysisBusiness DevelopmentProduct Launches

Soft Skills

Results-OrientedInfluencing StakeholdersCross-Functional Collaboration

Tools & Technologies

Cloud SolutionsBig DataIoTNetworkingSecurityProfessional Services

Industry Keywords

B2B Digital ProductsCommercial PerformanceMarket TrendsSales StrategiesProduct Portfolio

Tech Stack

Tools & technologies

CloudGoIoT

About the role

Key responsibilities & impact

Be responsible for monitoring the commercial performance of the B2B Digital Products portfolio, tracking revenue, sales, activations, installed base, churn, conversion and key growth metrics.
Identify business opportunities and risks through analysis of indicators and market trends, proposing actions to accelerate sales, increase adoption and capture revenue.
Act as the primary interface between Product, Marketing, Go-to-Market and Sales teams, ensuring alignment of growth strategies and execution of priority initiatives.
Build and monitor growth plans for the product portfolio, evaluating performance by segment, channel, offering and vertical.
Support launches, repositionings and Go-to-Market initiatives, participating in the definition of commercial strategies, campaigns, training and guidance for the sales force.
Lead performance review forums, consolidating insights and executive recommendations for leadership, commercial teams and product teams.

Requirements

What you’ll need

Bachelor's degree in Business Administration, Economics, Engineering, Marketing, Technology or related fields.
Experience in Growth, Go-to-Market, Commercial Performance, Product Management or Business Development.
Knowledge of Cloud solutions, Security, Big Data, IoT, Networking, Professional Services or Hardware and Software resale.
Analytical, results-oriented profile with a strong ability to translate data into business actions.
Ability to work in cross-functional environments, influence diverse stakeholders and drive strategic agendas.
Preferred: Experience with product launches, defining GTM strategies and commercial acceleration.
Experience with market intelligence, growth planning and competitive analysis.

Benefits

Comp & perks

Choose the benefit that best fits you and your dependents through a digital platform with multiple categories, including Gym, Meal Allowance (VR), Food Voucher (VA), Pharmacy Assistance, Health Insurance, Dental Insurance and Life Insurance;
Company mobile phone — yes, a brand-new smartphone for you!
Unlimited voice and data plan — yes, unlimited! On the best mobile network, even faster with Vivo 5G!
An exclusive offer from Vivo, with a special discount on landline, broadband, TV and apps;
Eligible to receive an annual Bonus or PPR (profit-sharing program);
Plan for your future through our Private Pension plan;
Have children? You will be entitled to a subsidy to assist with school, daycare or nanny expenses;
Work in an environment that respects your personality, style of dress and who you are, and where you can be authentic. #BeYourself
Work remotely up to 2 days per week. #Mobility
Flexible working hours;
Enjoy a day off to celebrate your birthday;
Participate in one of the largest corporate volunteer programs so you can help change the world;
Take advantage of our Educational Development Program offering partnerships with educational institutions at a discount; certifications and online courses.
Boost your career through our Internal Recruitment Program, in Brazil or abroad — after all, we are present in more than 17 countries! #VivoMyCareer
Benefit from a range of initiatives to improve your physical, emotional and social health! Here we have #VivoWellbeing, which encourages our team to adopt healthy habits and a better quality of life! Available to our employees are consultations with nutritionists, psychologists, social services, telemedicine and much more!