Marketing Specialist – Growth

Vivo (Telefônica Brasil)

Marketing Specialist leading communication strategy for Vivo's Telecom product portfolio. Translating business objectives into integrated communication directions for competitive differentiation.

Posted 7/10/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing communication strategies that align with business objectives, leveraging market insights to enhance brand positioning and optimize media investments. Proven ability to work cross-functionally and influence decision-making in dynamic environments.

Highest-signal resume keywords

Marketing And Communications PlanningMedia Planning And ManagementAnalytical MindsetCross-Functional CollaborationCommunication Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Communication StrategyMarket AnalysisCampaign OptimizationMedia Investment StrategyConsumer Behavior Analysis

Soft Skills

Proactive MindsetCuriosityOrganizational SkillsAgilityFlexibility

Industry Keywords

Telecom ProductsBrand DifferentiationPromotional CalendarTarget AudienceCommunication Directives

About the role

Key responsibilities & impact

Lead the communication strategy for Telecom products (Vivo Total, Fiber, Controle and Pós), connecting strategy, positioning and execution
Translate business objectives into clear communication directives
Prepare briefs for communication campaigns, providing guidance on messages, objectives and target audiences
Initiate discussions and recommend new communication approaches to contribute to product differentiation and strengthen the brand
Monitor market trends, consumer behavior and competitor movements, turning insights into recommendations to evolve communication
Define communication priorities across products, campaigns and channels, ensuring an integrated view of the portfolio
Support the definition of media investment strategy, taking into account business objectives and communication priorities
Coordinate Vivo's promotional calendar, ensuring alignment across teams and execution of marketing initiatives
Track campaign and initiative results, identifying optimization opportunities and the continuous evolution of the communication strategy
Work cross-functionally, influencing multiple areas even without direct team management

Requirements

What you’ll need

Experience in marketing and communications planning
Ability to connect business strategy to communication strategy, translating objectives into positioning, narratives and clear guidance
Proactive, curious and questioning mindset, able to identify differentiation opportunities and propose new communication approaches
Knowledge of media planning and management, including setting objectives, selecting channels, defining metrics and optimizing investments
Ability to set priorities, structure recommendations and influence decisions in cross-functional environments
Strong analytical mindset, with the ability to interpret market data, consumer behavior, competitor activity and campaign results to support strategic decisions
High level of organization, agility and flexibility to operate in a dynamic environment

Benefits

Comp & perks

Choose the ideal benefits for you and your dependents through a digital platform offering categories such as gym, Meal and Food Vouchers (VR, VA), pharmacy assistance, health insurance, dental and life insurance
Company mobile phone — a brand new smartphone for you
Unlimited voice and data plan with Vivo's best mobile network and 5G
Exclusive Vivo offer with a special discount on landline, broadband, TV and apps
Eligible to receive an annual Bonus or PPR (profit-sharing)
Plan your future through a private pension plan
Have children? You are eligible for a subsidy to help with school, daycare or nanny expenses
Work in an environment that respects your personality, dress style and individuality — be authentic. #BeYourself
Work remotely up to twice a week. #Mobility
Flexible working hours
Enjoy a day off to celebrate your birthday (Day Off)
Take part in one of the largest corporate volunteering programs to help make a difference
Benefit from our Educational Development Program with partner institutions offering discounts, certifications and online courses
Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we operate in more than 17 countries. #VivoMyCareer
Access a range of initiatives to improve your physical, emotional and social well-being, including consultations with nutritionists, psychologists, social services, telemedicine and more. #VivoWellbeing