Employer Branding Consultant – EVP, Product Lead

Vivo (Telefônica Brasil)

Leads Employer Branding and EVP at Vivo, connecting culture, purpose, and business to attract strategic talent. Responsible for campaigns, insights, and cross-stakeholder collaboration.

Posted 7/7/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Employer Branding and Employee Value Proposition (EVP) development, with a strong focus on strategic communication, data-driven decision-making, and stakeholder engagement. Proven ability to lead campaigns and initiatives that enhance brand consistency and attract top talent.

Highest-signal resume keywords

Employer BrandingEmployee Value Proposition (EVP)Strategic CommunicationsData-Driven Decision MakingCampaign Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Employer BrandingEVP DevelopmentBrand ResearchCampaign StrategyContent CreationDigital ChannelsAttraction FunnelsTalent Journey

Soft Skills

Critical ThinkingCreativityPrioritizationOrganizational AbilityStakeholder Engagement

Industry Keywords

Brand ConsistencyStrategic InitiativesData InsightsTech TalentUniversity Students

About the role

Key responsibilities & impact

Responsible for leading the Employer Branding & EVP product, ensuring its strategic evolution and its translation into campaigns, experiences, and results both externally and internally;
Lead the evolution of Vivo's EVP;
Define positioning strategies for target audiences such as tech talent and university students;
Ensure consistency across brand, experience, and narrative;
Connect Employer Branding with attraction, entry programs and onboarding;
Lead strategic initiatives and campaigns (with support from partners and agencies);
Work with data and insights to guide decisions and the product's evolution;
Serve as the technical and strategic reference on this topic within the COE (Center of Excellence).

Requirements

What you’ll need

Solid experience in Employer Branding, brand or strategic communications;
Experience building or evolving an EVP;
Ability to operate strategically and analytically (data + narrative);
Experience with campaigns, content and digital channels;
Comfort working with multiple stakeholders;
Critical thinking, prioritization skills, creativity and strong structuring/organizational ability.
**
**Preferred qualifications**
Experience working with technology audiences or other strategic talent groups;
Experience with brand research (e.g., trackers, perception studies);
Knowledge of attraction funnels and the talent journey;
Experience in dynamic and complex environments.
**

Benefits

Comp & perks

Choose the ideal benefit for you and your dependents through a digital platform offering various categories such as gym, meal allowance (VR), food allowance (VA), pharmacy assistance, medical assistance, dental care and life insurance;
Company mobile phone. Yes, a brand-new smartphone for you!
Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo 5G!
Exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
Eligible to receive an annual bonus or PPR (Profit Participation Program);
Plan your future through a private pension plan;
Have children? You will be entitled to a subsidy to help with expenses such as school, daycare or nanny;
Work in an environment that respects your personality, dress style and way of being, where you can be authentic. #BeYourself
Work remotely up to 2 days per week. #Mobility
Flexible working hours;
Enjoy a day off to celebrate your birthday;
Participate in one of the largest corporate volunteering programs to help transform the world;
Benefit from our Educational Development Program offering partnerships with educational institutions at discounted rates, certifications and online courses;
Boost your career through our Internal Recruitment Program! #VivoMyCareer
Access a range of initiatives to improve your physical, emotional and social well-being! We have #VivoWellbeing, promoting healthy habits and quality of life, offering employees consultations with nutritionists, psychologists, social workers, telemedicine, and much more!
All our vacancies are open to people with disabilities and/or rehabilitated workers. We have a culture that values diversity, differences and people's potential!
#VivoDiversity
#JoinVivo