Senior Marketing Analyst – Planning & Analytics

Vivo (Telefônica Brasil)

Senior Analyst responsible for digital product performance and strategy at Vivo in Brazil. Leading business analysis and strategic recommendations for B2B initiatives with a focus on insights and governance.

Posted 6/26/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

GoSQL

About the role

Key responsibilities & impact

Be responsible for the end-to-end management of key business indicators (revenue, activations, churn, profitability, commercial plan coverage, price adjustments and macroeconomic impacts);
Develop and validate advanced performance analyses (cohorts, churn, price elasticity, offer mix, impacts of price adjustments and macroeconomic scenarios), generating actionable insights and strategic recommendations for leadership, Marketing and commercial teams;
Lead the management process of the Commercial Plan, ensuring quality, consistency and traceability of versions, assumptions and data sources used;
Serve as the business focal point for analysis of variances between actuals and plan, driving action plans and scenario simulations in partnership with Marketing, Go-to-Market, Planning and Product teams;
Support executive discussions and decision forums through analytical materials, business narratives and executive presentations.

Requirements

What you’ll need

University degree preferred (Business Administration, Economics, Engineering, Statistics or related fields);
Analytical, critical thinker with a strong results orientation;
Advanced Excel (modeling, scenario analysis, dashboards and automations);
Clear communicator with the ability to engage stakeholders at different levels;
Experience in business management, financial/commercial planning or product performance;
Experience in B2B environments and/or digital products;
SQL and Power BI proficiency preferred.

Benefits

Comp & perks

Choose the benefits that suit you and your dependents through a digital platform offering options such as gym memberships, meal vouchers (VR), food allowances (VA), pharmacy assistance, health insurance, dental care and life insurance;
Company mobile phone — yes, a brand-new smartphone for you!
Unlimited voice and data plan — truly unlimited, on Vivo’s high-speed 5G network!
Exclusive Vivo employee offer with special discounts on landline, broadband, TV and apps;
Eligible for annual bonus or profit-sharing (PPR);
Plan your future with a private pension plan;
Have children? Receive a subsidy to help with school, daycare or nanny expenses;
Work in an environment that respects your personality, style and authenticity. #ComeAsYouAre
Work remotely up to 2 days per week. #Mobility
Flexible working hours;
Enjoy an extra day off to celebrate your birthday;
Participate in one of the largest corporate volunteer programs to make an impact;
Benefit from our Educational Development Program offering discounted partnerships with educational institutions, certifications and online courses;
Accelerate your career through our Internal Recruitment Program in Brazil or abroad — we operate in over 17 countries! #VivoMyCareer
Access a range of initiatives to improve your physical, emotional and social well-being. Our #VivoWellbeing program promotes healthy habits and quality of life, offering employees consultations with nutritionists, psychologists, social workers, telemedicine, and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

advanced performance analysescohorts analysischurn analysisprice elasticity analysisoffer mix analysisscenario simulationsfinancial planningcommercial planningbusiness managementdata analysis

Soft Skills

analytical thinkingcritical thinkingresults orientationclear communicationstakeholder engagementleadershipstrategic recommendationsaction planningcollaborationpresentation skills