Senior Web Personalization and Data Analyst

Vivo (Telefônica Brasil)

Analista Sênior de Personalizações e Dados Web na Vivo, focando em e-commerce e personalização de dados web. Responsável por estratégias, relatórios e insights que impulsionam vendas e rentabilização.

Posted 6/16/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Develop, together with internal stakeholders, the tactical planning of personalizations to meet the proposed business objectives;
Be end-to-end responsible for Personalization and Experimentation projects, interfacing with internal teams (Performance Desks, Online Media, Marketing), mapping opportunities aligned with business goals and generating valuable insights that become actionable initiatives, together with the Portals (IT) team;
Identify, together with Marketing, Online Media, Performance Desks and Martech (4P) teams, audience information, profiles, behaviors and other data according to the E‑commerce business objectives, and document processes;
Lead planning, analyses, studies and presentations that deliver recommendations to optimize business results, providing data-driven insights to guide decision-making across business areas, with a focus on Personalization and Experimentation (A/B testing);
Be responsible for personalization reports and data, creating views and dashboards in Data Studio and Power BI, generating valuable insights to optimize results.

Requirements

What you’ll need

Experience in e‑commerce (digital channels, digital campaigns and multi-channel journeys), publishers, digital agencies or Digital Marketing areas;
Knowledge of CRO (Conversion Rate Optimization);
Ability to operate tools such as Adobe Target, Adobe CDP, Optimizely, Contentsquare or similar platforms;
Analytical profile with advanced knowledge of GA4 and Looker Studio/Data Studio;
Ability to translate complex technical issues into simple, objective explanations and propose efficient solutions to internal clients and partners.

Benefits

Comp & perks

Choose the benefits that best suit you and your dependents through a digital platform with various categories such as Gym, Meal Vouchers, Food Allowance, Pharmacy Assistance, Health Insurance, Dental Insurance and Life Insurance;
Company mobile phone. Yes — a brand-new smartphone for you!
Unlimited voice and data plan! Yes, unlimited — on the best mobile network, even faster with Vivo 5G!
An exclusive Vivo offer with a special discount on landline, broadband, TV and apps;
Eligible to receive an annual Bonus or PPR;
Plan your future with our Private Pension plan;
Have children? You will be entitled to a subsidy to help cover school, daycare or babysitting expenses;
Work in an environment that respects your personality, dress style and individuality so you can be authentic. #VemdeVocê
Work remotely up to 2 days per week. #Mobility
Flexible working hours;
Enjoy a day off (Day off) to celebrate your birthday;
Participate in one of the largest corporate volunteer programs to help you make a positive impact on the world;
Take advantage of our Educational Development Program that offers partnerships with educational institutions at a discount, certifications and online courses;
Boost your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMinhaCarreira
Benefit from a range of initiatives to improve your physical, emotional and social health! We have #VivoBemEstar, which encourages our team to adopt healthy habits and improve quality of life;
Access to consultations with nutritionists, psychologists, social workers, telemedicine and much more;
All our vacancies are open to people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences and people’s potential! #VivoDiversidade

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

personalizationexperimentationA/B testingCROdata analysisdata-driven insightsaudience profilingprocess documentationdigital marketingmulti-channel journeys

Soft Skills

analytical skillscommunicationproblem-solvingcollaborationpresentation skills