Technical-Functional Lead – Martech

Vivo (Telefônica Brasil)

Technical-Functional Leader at Telefônica Vivo acting as a strategic link between business and technology. Ensuring high-value Martech solutions are designed, built, and deployed effectively.

Posted 6/16/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Work across all phases of the solution life cycle:
Orchestrate the evolution of requests from functional conception through post-production support.
Act as the interface between business and technology, driving elicitation and refinement of functional and non-functional requirements.
Conduct interviews, workshops and collaborative sessions with stakeholders to gain deep understanding of processes and opportunities.
Produce and maintain high-quality functional documentation.
Support backlog creation and prioritization (epics, features and user stories).
Ensure traceability and change management throughout the solution life cycle.
Serve as a technical reference, translating business vision into sustainable technical solutions.
Ensure adherence to security, reliability, observability, scalability and infrastructure requirements from the design phase.
Ensure readiness requirements for production are properly met.
Provide technical oversight of development, integrations, APIs and flows between Martech platforms.
Ensure functional and technical quality criteria are met prior to deployment.
Orchestrate deployment processes with efficiency, traceability and compliance.
Monitor technical and business KPIs in post-production.

Requirements

What you’ll need

University degree in Engineering, IT, Business Administration or related fields.
Proven experience in functional analysis and technical leadership in complex environments.
Strong experience with agile methodologies and multidisciplinary teams.
Experience with Martech, digital platforms, data or marketing.
Knowledge of security, observability, CI/CD and automation.
Practical use of AI applied to design, engineering or productivity.
Familiarity with solutions such as Adobe Experience Cloud, SAS CI and Salesforce Marketing Cloud.
Clear communication and strong influencing skills.
Analytical and systems thinking.
Focus on quality, results and business value.
Proactivity, autonomy and ownership mindset.
Collaboration, empathy and adaptability.
Culture of continuous learning.

Benefits

Comp & perks

Choose the benefit package that best fits you and your dependents through a digital platform offering categories such as gym, meal vouchers, food allowance, pharmacy assistance, medical, dental and life insurance;
Company mobile phone. Yes, a brand-new smartphone for you!
Unlimited voice and data plan. Yes, unlimited! With the best mobile network and faster 5G from Vivo!
Exclusive Vivo offers with special discounts on landline, broadband, TV and apps;
Eligible to receive an annual bonus or PPR;
Plan your future with a private pension plan;
Have children? You are eligible for a subsidy to help with school, daycare or nanny expenses;
Work in an environment that respects your personality, dress style and individuality — you can be authentic. #JoinVivo
Work remotely up to 2 days per week. #Mobility
Flexible working hours;
Enjoy a day off to celebrate your birthday (Day off);
Participate in one of the largest corporate volunteering programs to help you make a difference in the world;
Benefit from our Educational Development Program offering partnerships with educational institutions at discounted rates; certifications and online courses.
Boost your career through our Internal Recruitment Program, in Brazil or abroad — we operate in more than 17 countries! #VivoMyCareer
Access a range of initiatives to improve your physical, emotional and social well-being. Our #VivoWellBeing program encourages healthy habits and better quality of life, offering consultations with nutritionists, psychologists, social services, telemedicine and more!
All our vacancies are open to persons with disabilities and/or rehabilitated individuals. We value diversity, differences and people’s potential! #VivoDiversity
#JoinVivo

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Hard Skills & Tools

functional analysistechnical leadershipagile methodologiesCI/CDautomationAI applied to designdata analysisrequirements elicitationchange managementquality assurance

Soft Skills

clear communicationinfluencing skillsanalytical thinkingsystems thinkingproactivityautonomyownership mindsetcollaborationempathyadaptability