Marketing Manager

Vivo (Telefônica Brasil)

Lead CRM & CLM B2B strategy at Vivo, driving client growth through data and channel optimization. Oversee customer journey and retention strategies in a complex B2B environment.

Posted 5/25/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the CRM & CLM B2B strategy with a focus on acquisition, monetization, retention and reactivation of the client base
Design and evolve end-to-end customer journeys, taking into account a consultative sales cycle and multiple decision-makers
Plan, execute and optimize multichannel campaigns (
email, push, WhatsApp, RCS and digital channels), ensuring scale and performance
Manage and evolve base segmentation to ensure relevant, personalized communications
Monitor and optimize key KPIs (conversion, churn, incremental revenue, engagement and lead generation)
Act as a cross-functional link between Marketing, Sales, Product, Data and Technology, ensuring consistency between strategy and execution
Implement automations, personalization at scale and continuous testing (A/B tests, new segmentations and journeys)
Define governance and a CRM/CLM roadmap oriented to business impact

Requirements

What you’ll need

High school diploma - Certificate of completion
Proven experience in CRM, CLM, relationship marketing or growth, preferably in B2B
Strong analytical skills with mastery of lifecycle and base performance metrics
Experience with segmentation and customer base management, and marketing automation
Experience building multichannel customer journeys
Ability to lead and influence in complex, cross-functional environments
Results-oriented profile with strategic vision and execution capability
Differentials:
Experience in telecom, technology, SaaS or digital services
Knowledge of tools such as Salesforce Marketing Cloud or similar platforms
Experience with personalization at scale, advanced data use and growth initiatives
Experience in environments with complex portfolios and strong integration with consultative sales

Benefits

Comp & perks

Choose the ideal benefit for you and your dependents through a digital platform offering various categories including gym, meal and food vouchers (VR, VA), pharmacy allowance, medical assistance, dental care and life insurance
Company smartphone
Unlimited voice and data plan — with Vivo’s fastest mobile network and 5G
Exclusive Vivo offer with special discounts on landline, broadband, TV and apps
Eligibility for annual bonus or PPR
Private pension plan
Childcare subsidy to help with school, daycare or nanny expenses
Work in an environment that respects your personality, dress style and individuality — be authentic. #VemdeVocê
Work remotely up to 2 days per week. #Mobility
Flexible working hours
A day off to celebrate your birthday (Day Off)
Participate in one of the largest corporate volunteer programs to help transform the world
Access our Educational Development Program with partner institutions offering discounts, certifications and online courses
Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we operate in more than 17 countries. #VivoMinhaCarreira
Benefit from a range of initiatives to improve your physical, emotional and social well-being through #VivoBemEstar, which offers services such as nutritionist consultations, psychologists, social work support, telemedicine and more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMCLMrelationship marketinggrowth marketingmultichannel campaignssegmentationcustomer base managementmarketing automationA/B testingperformance metrics

Soft Skills

analytical skillsleadershipinfluenceresults-orientedstrategic visionexecution capabilityconsultative sales

Certifications

high school diplomacertificate of completion