Mid-level Performance Digital Media Analyst
Vivo (Telefônica Brasil)
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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About the role
- Responsible for campaign execution using media platforms and tools, monitoring KPIs daily and recommending necessary optimizations;
- Perform technical configurations in Meta Ads, Google Ads, Bing Ads and other media platforms, ensuring campaign accuracy;
- Monitor creative performance;
- Propose, implement, optimize and report results of A/B tests;
- Identify trends, patterns and opportunities in collected data to inform strategic marketing decisions and metrics such as ROAS, CAC, etc.;
- Analyze post-click behavior via GA4, extracting strategic insights for funnel optimization;
- Ensure technical quality and attention to detail, from link parameterization and creative uploads to review of search terms and targeting;
- Contribute to cross-team integration, collaborating with the marketing team to develop new approaches and strategies based on generated insights;
- Monitor campaign results for business desks and coordinate with key points of contact;
- Build analyses and reports for presentation to different organizational levels.
Requirements
- Solid experience managing and operating performance media strategies;
- Strong knowledge of analytics platforms such as GA4;
- Solid knowledge of platforms such as DV360, Google Ads, Campaign Manager, Facebook Ads, TikTok Ads, affiliate networks, etc.;
- Advanced Excel skills for analyses, reports and control spreadsheets;
- PowerPoint for preparing executive materials;
- Basic knowledge of tagging ecosystems and dataLayer;
- Ease interacting and collaborating across different teams and stakeholders.
Benefits
- Choose the ideal benefits package for you and your dependents via a digital platform with categories such as gym, meal and grocery vouchers (VR/VA), pharmacy assistance, health and dental care, and life insurance;
- Company mobile phone. Yes — a brand-new smartphone for you!
- Unlimited voice and data plan. Yes, unlimited! On the best mobile network, now even faster with Vivo 5G!
- An exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
- Eligible to receive an annual Bonus or PPR (performance-based pay);
- Plan your future with a private pension plan;
- Have children? You’ll receive a subsidy to help with school, daycare or nanny expenses;
- Work in an environment that respects your personality, your style of dress and who you are — you can be authentic. #VemdeVocê
- Work remotely up to twice a week. #Mobility
- Flexible working hours;
- Enjoy a day off to celebrate your birthday (Day off);
- Participate in one of the largest corporate volunteering programs to help you make a difference in the world;
- Benefit from our Educational Development Program offering partnerships with educational institutions at a discount, plus certifications and online courses;
- Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMinhaCarreira
- Access a range of initiatives to improve your physical, emotional and social well-being. We have #VivoBemEstar, which encourages healthy habits and better quality of life. Services available to employees include consultations with nutritionists, psychologists, social workers, telemedicine, and much more!
- All our vacancies are open to people with disabilities and/or rehabilitated workers. We have a culture that values diversity, differences and people’s potential!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign executionA/B testingdata analysislink parameterizationfunnel optimizationperformance media strategiesanalyticsExcelPowerPointtagging ecosystems
Soft Skills
attention to detailcollaborationcommunicationstrategic thinkingproblem-solvinginterpersonal skillsorganizational skillsadaptabilitycreativitystakeholder management