Trade Marketing Consultant
Vivo (Telefônica Brasil)
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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About the role
- Develop creative incentive campaigns aligned with the objectives of the business unit (VP), ensuring clear rules and appeal to the commercial team.
- Plan and execute tactical actions to boost strategic products, services or segments.
- Lead campaign communications, ensuring objectives, criteria and rewards are widely understood and motivating.
- Monitor KPIs and performance indicators and prepare reports with analysis of results, identifying opportunities for improvement.
- Act as a facilitator between multiple areas and stakeholders at Vivo and the commercial team, aligning strategies and adjusting actions based on feedback and performance data.
- Manage the full campaign cycle, from planning to close, ensuring return on investment (ROI and participant surveys).
- Ensure governance of the commercial quota plan negotiated with manufacturers, coordinating with sales, marketing and partnerships teams to drive commercial results and business objectives.
- Develop executive reporting materials.
- Maintain a keen eye to understand and apply market trends.
Requirements
- Bachelor’s degree required; additional training is a plus (technical courses or postgraduate studies) in communication, marketing or design.
- Strategic vision and the ability to link trade marketing activities to sales results.
- Proven experience in strategic planning and development of executive materials.
- Creativity and innovation in designing campaigns and initiatives.
- Understanding and application of agile methodologies.
- Excellent interpersonal skills and the ability to build partnerships.
- Strong communication and influencing skills.
- Organized, deadline-driven and detail-oriented.
- Analytical capability to interpret metrics and turn data into strategic decisions.
- Proactive and results-oriented profile.
Benefits
- Choose the benefits that best suit you and your dependents via a digital platform with categories including gym, Meal Voucher (VR), Food Allowance (VA), pharmacy assistance, health insurance, dental care and life insurance.
- Corporate mobile phone. Yes, a brand-new smartphone for you!
- Unlimited voice and data plan — yes, unlimited — on Vivo’s leading mobile network, now even faster with 5G!
- An exclusive Vivo offer with special discounts on landline, broadband, TV and apps.
- Eligible to receive an annual Bonus or PPR.
- Plan your future through a private pension plan.
- Have children? You will be entitled to a subsidy to help with school, daycare or nanny expenses.
- Work in an environment that respects your personality, dress style and individuality and where you can be authentic. #VemdeVocê
- Work remotely up to twice a week. #Mobility
- Flexible working hours.
- Enjoy a day off (Day Off) to celebrate your birthday.
- Participate in one of the largest corporate volunteer programs to help change the world.
- Benefit from our Educational Development Program offering partnerships with educational institutions at a discount; certifications and online courses.
- Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we operate in more than 17 countries! #VivoMinhaCarreira
- Access a range of initiatives to improve your physical, emotional and social well-being. We offer #VivoBemEstar, which encourages healthy habits and a better quality of life!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic planningcampaign managementKPI monitoringdata analysisexecutive reportingagile methodologiesmarket trend analysis
Soft Skills
creativityinnovationinterpersonal skillscommunication skillsinfluencing skillsorganizational skillsdeadline-drivendetail-orientedanalytical capabilityproactive
Certifications
Bachelor’s degreepostgraduate studies