Marketing

• Develop and implement customer acquisition and retention strategies, monetization policies and offer clustering to reduce cancellations (churn) and increase revenue;
• Define and monitor segment KPIs and ensure governance of the customer base (churn, acquisition and retention);
• Conduct studies on customer behavior, map opportunities, monitor competitor activities and evaluate offer performance;
• Apply statistical models and analytical tools (K-means, Big Deals, Python, R, etc.) to manage the customer base;
• Identify operational opportunities and propose improvements to negotiation processes and tools;
• Work with commercial and product teams to align strategies and implement actions;
• Create presentations, reports and metrics;
• Lead executive monitoring committees.

Marketing Consultant – Exclusive for Black and Brown Professionals

Trade Marketing Intern

Mid-level Product Marketing Analyst

Sales Manager - Marketing Agency

Marketing Intern – Pasta

Mid-Level Analyst, Trade Marketing