Product Marketing Manager
Vivid Money
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇷🇸 Serbia
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQLTableau
About the role
- Plan, create, and manage lifecycle and product campaigns across multiple channels (email, push, stories, in-app, landing pages), including segmentation, setup, testing, and analysis.
- Collaborate with product and design teams to deliver clear, user-focused communication around new features and launches.
- Coordinate the full campaign creation process, serving as the main contact for product, CRM, and design stakeholders.
- Partner with legal and compliance to review and approve communications.
- Identify opportunities to increase adoption, engagement, and retention, and support cross-sell and up-sell initiatives.
- Develop and execute go-to-market and feature launch strategies with consistent messaging across channels.
- Create and optimize content and promotional materials for emails, in-app, and web campaigns.
- Monitor results and optimize campaigns using A/B testing and data insights.
- Apply segmentation and lifecycle expertise to design personalized communication flows.
Requirements
- 3+ years of CRM/lifecycle marketing experience with proven success; Braze experience is a plus.
- Excellent English (C1–C2 level).
- Able to write and proofread English texts for native audiences.
- Analytical approach and familiarity with Tableau, Amplitude, and Google Analytics; SQL is a plus.
- Understanding of EU financial products, investments, and crypto.
- Skilled in cross-functional collaboration with product, design, and compliance teams.
- Strong communicator with the ability to turn complex financial topics into simple, engaging stories.
Benefits
- Competitive salary and benefits package (depending on location)
- Participation in our Stock Options Program allows you to share in the company’s success.
- Real growth prospects, significant responsibility, and the ability to make an immediate impact from day one.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM marketinglifecycle marketingA/B testingsegmentationdata analysiscontent creationgo-to-market strategyfeature launch strategySQL
Soft skills
collaborationcommunicationanalytical thinkingproofreadingstorytelling