Category Management Coordinator

Viveo

Marketing Coordinator managing specific product marketing strategies at Mafra Hospitalar within the healthcare sector. Focused on sales, branding, and market analysis to benefit clients.

Posted 7/16/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in category-specific product marketing strategies, data analysis, and performance monitoring to drive sales and enhance brand visibility in the healthcare market. Proven ability to manage KPIs and optimize product portfolios while leading teams to achieve marketing objectives.

Highest-signal resume keywords

Category MarketingProduct ManagementData AnalysisKPI ManagementPeople Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisSales TrackingPricing StrategyPromotional PlanningProduct Life Cycle Management

Soft Skills

Strategic ThinkingTeam LeadershipCommunication

Tools & Technologies

CRM SystemsAdvanced Excel

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationBachelor's Degree in Advertising

Industry Keywords

Healthcare MarketMedical SuppliesConsumer BehaviorMarket GrowthBrand Positioning

About the role

Key responsibilities & impact

Coordinate and execute category-specific product marketing strategies;
Act strategically to maximize category visibility, drive sales, and strengthen the brand's market position, focusing on meeting customer needs and delivering consistent results;
Set pricing and market positioning, and monitor performance indicators;
Track product sales and make necessary adjustments in alignment with the commercial/sales department;
Plan and implement external and internal promotions and marketing activities;
Maintain contact with support departments to develop and/or maintain commercial initiatives for products;
Create and implement category-specific marketing plans aligned with the company's overall objectives to ensure goal attainment;
Define and manage category KPIs (Key Performance Indicators), focusing on market growth, share and profitability;
Conduct market analyses to understand trends, consumer behavior, competitors and business opportunities;
Assess category portfolio optimization, identifying new product launches or improvements;
Monitor product life cycles and recommend changes to the product mix or promotional activities;
Hold monthly team meetings to review tasks and KPI performance;
Assist with other duties inherent to the role/department.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Advertising or related fields;
Experience in category marketing or product management roles;
Experience in the healthcare market, preferably in the medical supplies industry;
Knowledge of data analysis and reporting tools (CRM systems, advanced Excel);
Experience in people management.

Benefits

Comp & perks

Health insurance – taking care of what matters most: your health;
Dental plan – caring for your smile is part of it;
Meal allowance – convenience and quality for your daily needs;
Transportation allowance – for worry-free commuting;
Life insurance – security and protection for you and your family;
Private pension plan – helping you plan for your future;
PPR – Profit Sharing Program;
Viveo Health Center – convenient access to various in-person specialties and an online platform;
Exclusive discounts at Mafra Specialties store;
TotalPass – for fitness and physical activities;
Partnerships and exclusive discounts for employees – for education, leisure and more.
**Exclusive benefits for employees with disabilities (PCDs) and employees rehabilitated by INSS:**
Subsidy: up to 70% of the cost of devices and prostheses according to internal policy (benefit granted only for devices related to the disability);
Device replacement every 2 years with medical recommendation, provided it is not due to misuse.