Head of Demand Generation

Vivant

Head of Demand Generation for managed network services company targeting significant pipeline growth. Building demand gen strategies from scratch to achieve MQL targets and report weekly metrics to the founder.

Posted 5/27/2026full-timeFarmers Branch • Texas • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Pipeline number. You own the marketing-sourced pipeline target — $30M in MQLs. This is your number. You report on it weekly, you defend it, you fix it when it breaks.
Full-funnel demand gen strategy — outbound, inbound, paid, SEO, events, partnerships, and referral programs — built from scratch alongside the founder.
CAC and attribution modeling — you measure and monitor every dollar spent against LTGP, and you adjust accordingly.
Lead scoring and MQL/SQL definition — defined in lockstep with sales so there’s no ambiguity at handoff.
Campaign execution — you’re the strategist and the executor. You’re in the work alongside the team, not above it.
Weekly metrics reporting to the Founder — pipeline generated, CAC, conversion rates, cost per MQL, every week without being asked.

Requirements

What you’ll need

You have directly driven measurable pipeline growth at a B2B company between $5M–$50M in revenue — be prepared to walk us through the exact numbers.
You’ve built demand gen from zero, not optimized someone else’s engine.
You can write — cold email, ad copy, landing pages. Your thinking doesn’t go through an agency. Your voice is confident, problem solving.
You’re fluent in a CRM — sequences, automations, and reporting are things you build yourself.
You have experience in multi-location B2B verticals — restaurants, retail, healthcare, or dealerships.
You thrive in a lean, fast-paced environment where resources are tight and results are everything.

Benefits

Comp & perks

Competitive base + performance bonus tied directly to pipeline and revenue outcomes.
Full autonomy — you won’t be micromanaged, but you will be held to numbers.
Direct, unfiltered access to a metrics-driven founder who has built and scaled multiple companies.
The opportunity to build a team beneath you as your results prove the model.
Hybrid, full-time position.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

pipeline growthdemand generationCAC modelingattribution modelinglead scoringMQL definitioncampaign executioncopywritingreportingautomation

Soft Skills

problem solvingstrategic thinkingcommunicationadaptabilitycollaborationinitiativeconfidenceexecutionanalytical thinkingresourcefulness