Viva Talent

Demand Generation Manager

Viva Talent

full-time

Posted on:

Location Type: Remote

Location: Anywhere in Latin America

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About the role

  • Build marketing-generated pipeline for the sales team - focusing on qualified opportunities, not just lead volume
  • Execute and iterate on the demand generation strategy through campaigns, experiments, and funnel initiatives
  • Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, paid, etc.) to drive pipeline volume and quality
  • Own conversion rate optimization across the funnel (website, landing pages, demo flows)
  • Analyze the buyer journey and identify drop-offs from traffic → lead → meeting → pipeline
  • Build and improve commercial / high-intent pages that drive conversion (not just educational content)
  • Track, analyze, and report on demand generation performance to drive better outcomes
  • Use funnel metrics to model performance and guide decisions (inputs → outputs)

Requirements

  • 5–7 years in B2B growth marketing / demand generation
  • Proven experience generating pipeline for US / North American markets
  • Experience in mid-market / enterprise environments (50k+ ACV)
  • Strong experience in pipeline generation and funnel-building (not just traffic or leads)
  • Strong experience in conversion rate optimization (CRO)
  • Comfortable executing across multiple channels (LinkedIn, email, paid, etc.)
  • Experience working closely with Sales on lead quality and conversion
  • Strong analytical skills — able to model funnel performance and pipeline outcomes
  • Familiar with CRM tools (HubSpot preferred)
Benefits
  • A company driven by a real social mission
  • A culture built around growth, empowerment, and well-being
  • 100% remote, forever
  • Continuous development through feedback, performance reviews, and growth opportunities
  • Work-life balance: fixed schedules, no overtime, weekends off
  • Competitive pay: raises every 6 months + performance bonuses
  • Global health insurance: medical, dental, vision, mental health, and routine care
  • Paid holidays, vacation, sick days, and family care days
  • Family-friendly benefits: parental leave and flexible parent policies
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationconversion rate optimizationpipeline generationfunnel-buildingmulti-channel campaignsanalyticsperformance modeling
Soft Skills
analytical skillscollaborationstrategic thinking