Senior Director, Marketing Access

Vitrolife Group

Lead strategic development and execution of marketing initiatives for IVF and genetic services globally. Collaborate across teams to drive commercial success and patient access.

Posted 5/20/2026full-timeRemote • Florida • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive North America marketing and market access strategy aligned with global business objectives
Build, lead, and mentor high-performing teams across branding, digital, analytics, content, and communications
Drive portfolio growth through market analysis, competitive intelligence, forecasting, and commercialization planning
Define key performance indicators (KPIs), manage budgets, and optimize marketing effectiveness and return on investment
Lead omnichannel commercial initiatives, including conferences, key opinion leader (KOL) engagement, advocacy programs, and business development support
Partner with Medical Affairs and Commercial teams to develop and implement evidence generation and reimbursement strategies
Align pricing strategy, clinical value propositions, and payer dynamics to enhance adoption and improve patient access
Collaborate with global and regional stakeholders to ensure strategic alignment and effective execution across markets

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or a related field required
Equivalent experience: Associate’s degree with 10+ years in healthcare product marketing
MBA or other advanced degree preferred
7+ years of experience in healthcare product marketing and commercialization
3+ years of experience leading and developing marketing teams
Strong expertise in strategic planning, branding, product launches, and market analysis
Experience in Women’s Health, IVF, or related healthcare markets strongly preferred
Demonstrated leadership, collaboration, and influencing skills across cross-functional teams
Innovative mindset with the ability to translate ideas into actionable strategies and measurable outcomes

Benefits

Comp & perks

Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage to support family building needs
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account
401(k) plan with company safe harbor matching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic planningbrandingproduct launchesmarket analysiscommercialization planningforecastingkey performance indicatorsbudget managementomnichannel marketingevidence generation

Soft Skills

leadershipcollaborationinfluencingmentoringinnovative mindsetcommunicationteam developmentstrategic alignmentcross-functional teamworkproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationMBA or other advanced degree