Vitrolife Group

Senior Marketing Manager – Consumables

Vitrolife Group

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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Job Level

Senior

About the role

  • Develop and execute annual North America marketing plans for IVF consumables including media, culture, cryo, embryo handling, labware, and workflow-support products.
  • Lead portfolio positioning, segmentation, value propositions, and messaging based on customer insights and competitive analysis.
  • Manage lifecycle strategy including new product introductions, phased enhancements, portfolio rationalization, and end-of-life planning.
  • Own regional pricing strategy and margin optimization in collaboration with regional commercial teams.
  • Identify and size market opportunities using market data, voice-of-customer research, and clinical trends in ART.
  • Lead campaigns to grow category awareness, including digital marketing, KOL engagement, and participation in global congresses (ASRM).
  • Support sales organizations with content, tools, and targeted programs to improve conversion and utilization.
  • Develop educational pathways and content to increase product competency for embryologists and clinicians.
  • Drive launch readiness and go-to-market execution for new consumable products.
  • Build sales tools, training materials, clinical evidence summaries, objection-handling guides, and digital assets.
  • Maintain a strong understanding of IVF lab processes, embryology workflows, quality control considerations, and clinical pain points.
  • Build relationships with key IVF clinics, lab directors, and embryologists to gather insights and test new concepts.

Requirements

  • Bachelor's degree in Marketing, Life Sciences, Business, or related field.
  • 7+ years of marketing experience in medical devices, biotech, or diagnostics; 3+ years in IVF/ART preferred.
  • Demonstrated success managing technical product lines and launching new products.
  • Strong understanding of IVF laboratory workflows and consumable product usage.
  • Proven ability to lead complex projects and influence cross-functional teams.
  • Excellent communication, presentation, and strategic planning skills.
Benefits
  • Paid Time Off and 10 Paid Holidays
  • 401(k) with Employer Match
  • Medical, Dental, Vision
  • IVF Coverage to support family building needs
  • GAP Insurance
  • Basic Life and AD&D Coverage
  • Short- and Long-Term Disability
  • Optional AFLAC Supplemental Policies
  • Employee Assistance Program (EAP)
  • Flexible Spending & Health Savings Account
  • 401(k) plan with company safe harbor matching
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing plansportfolio positioninglifecycle strategypricing strategymarket data analysisdigital marketingproduct launchsales tools developmentclinical evidence summariesquality control
Soft Skills
leadershipcommunicationpresentationstrategic planninginfluencingrelationship buildingproject managementcustomer insights analysiscollaborationcontent development
Certifications
Bachelor's degree in MarketingBachelor's degree in Life SciencesBachelor's degree in Business