Vitrio

Mid-level CRM Analyst, Braze

Vitrio

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Salary

💰 R$5,000 per month

About the role

  • Operate and advance CRM campaigns in Braze using Canvas, Campaigns, Segmentation, Content Cards and Connected Content, handling setup through activation.
  • Plan, create and optimize automated journeys and lifecycle flows focused on customer lifecycle, behavior and business objectives.
  • Develop and maintain advanced segmentations using attributes, events, behavioral filters and conditional logic.
  • Execute multichannel campaigns (email, push notification, in-app, SMS, WhatsApp and web push), ensuring orchestration between channels and a consistent user experience.
  • Implement dynamic content personalization using Liquid, custom attributes and display logic.
  • Conduct A/B tests and experiments, defining hypotheses, success metrics and result analyses.
  • Perform technical and functional QA of campaigns and journeys, ensuring quality, governance and reduced rework.
  • Monitor and analyze CRM KPIs (engagement, conversion, retention, churn, LTV), generating actionable insights.
  • Proactively resolve technical and operational issues in Braze, collaborating with data, product and technology teams.
  • Contribute to the evolution of the CRM strategy by proposing improvements to flows, business rules and communication approaches.
  • Support documentation of processes, best practices and campaign standards.
  • Ensure compliance with LGPD, consent requirements and privacy policies, upholding data governance and security.

Requirements

  • Previous experience in CRM, Marketing Automation or Lifecycle Marketing.
  • Hands-on experience with Braze (or similar platforms), including Canvas, Campaigns, segmentation and messaging channels.
  • Experience building and optimizing behavior- and event-driven automated journeys.
  • Knowledge of multichannel communication strategies (email, push, in-app, SMS, WhatsApp and web push).
  • Ability to create advanced segmentations using attributes, events and behavioral criteria.
  • Knowledge of content personalization using Liquid.
  • Experience running A/B tests and interpreting results.
  • Familiarity with CRM performance analysis and KPIs.
  • Experience with QA of campaigns and journeys.
  • Strong organization, priority management and ability to handle multiple demands.
  • Clear, collaborative communication for working with cross-functional teams.
  • Practical knowledge of LGPD and data governance as applied to CRM.
Benefits
  • Meal allowance
  • Health insurance
  • Company laptop
  • Home internet stipend
  • Childcare assistance
  • TotalPass
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMMarketing AutomationLifecycle MarketingBrazeCanvasSegmentationA/B testingContent personalizationBehavior-driven journeysKPI analysis
Soft Skills
OrganizationPriority managementCollaborationCommunication