Vitrio

Customer Success Manager

• Operate CRM campaigns in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder)
• Create, configure, and optimize relationship workflows, automated journeys, and custom flows
• Develop segmentations, filters, SQL queries, and databases to ensure relevant communications
• Configure and execute multichannel campaigns: email marketing, SMS, push notifications, web push, and WhatsApp
• Use AMPscript for content personalization and automations
• Perform A/B tests, QA, validations, monitoring, and performance reporting
• Support the resolution of technical/operational issues with agility and a solution-focused approach
• Drive continuous improvements in CRM processes, flows, and strategies
• Ensure compliance with LGPD (Brazilian General Data Protection Law) and privacy policies, with a focus on data security

Mid-level CRM Analyst – Salesforce Marketing Cloud

• Operate and advance CRM campaigns in Braze using Canvas, Campaigns, Segmentation, Content Cards and Connected Content, handling setup through activation.
• Plan, create and optimize automated journeys and lifecycle flows focused on customer lifecycle, behavior and business objectives.
• Develop and maintain advanced segmentations using attributes, events, behavioral filters and conditional logic.
• Execute multichannel campaigns (email, push notification, in-app, SMS, WhatsApp and web push), ensuring orchestration between channels and a consistent user experience.
• Implement dynamic content personalization using Liquid, custom attributes and display logic.
• Conduct A/B tests and experiments, defining hypotheses, success metrics and result analyses.
• Perform technical and functional QA of campaigns and journeys, ensuring quality, governance and reduced rework.
• Monitor and analyze CRM KPIs (engagement, conversion, retention, churn, LTV), generating actionable insights.
• Proactively resolve technical and operational issues in Braze, collaborating with data, product and technology teams.
• Contribute to the evolution of the CRM strategy by proposing improvements to flows, business rules and communication approaches.
• Support documentation of processes, best practices and campaign standards.
• Ensure compliance with LGPD, consent requirements and privacy policies, upholding data governance and security.

Mid-level CRM Analyst – Salesforce Marketing Cloud

Mid-level CRM Analyst, Braze