CRM Mid-Level Analyst
Vitrio
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇧🇷 Brazil
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
SQL
About the role
- Plan, execute and optimize CRM campaigns and strategies, ensuring alignment with business objectives.
- Create, configure and improve relationship flows, automated journeys and personalized workflows across the entire customer lifecycle.
- Develop segmentations, filters and databases that support more relevant, personalized and behavior-driven communications.
- Operate multichannel campaigns, including email, SMS, push notifications, web push, WhatsApp and other engagement channels.
- Conduct A/B tests, validations and QA routines to ensure the quality of communications and automations.
- Monitor results, perform performance analyses and produce reports and insights to guide decision-making and optimizations.
- Identify and resolve technical and operational issues, proposing agile and sustainable solutions.
- Support strategic planning for the area, contributing recommendations, diagnostics and opportunities for improvement.
- Continuously seek improvements in processes, flows and CRM practices, driving the maturity and efficiency of initiatives.
- Ensure all actions comply with internal policies, market best practices and privacy requirements, including LGPD.
Requirements
- Previous experience in CRM, preferably in operating and optimizing campaigns, journeys and automations (minimum 1.5 to 2 years).
- Experience building relationship cadences, automated flows and multichannel campaigns.
- Practical knowledge of segmentation, database handling and creating filters or queries (e.g., SQL or a similar language).
- Familiarity with content personalization techniques and the use of dynamic variables.
- Experience in QA processes, testing and validation of campaigns and automations.
- Basic knowledge of data management, integrations and information structures (e.g., via files, APIs or other methods).
- Organized profile with a strong analytical mindset, attention to detail and results orientation.
- Good communication skills and ability to collaborate with business, marketing, technology and data teams.
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMcampaign optimizationautomated journeyssegmentationdatabase handlingSQLA/B testingQA processesdata managementcontent personalization
Soft skills
analytical mindsetattention to detailresults orientationcommunication skillscollaboration