Head of Lead Generation – Demand Marketing

Vitesse PSP Limited

Head of Lead Generation & Demand Marketing at Vitesse, driving digital marketing strategies for global growth. Critical role in transitioning towards a data-driven marketing approach.

Posted 4/28/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $160,000 - $175,000 per yearWebsite

Tech Stack

Tools & technologies

ApolloSQL

About the role

Key responsibilities & impact

Develop and execute a comprehensive lead generation and demand marketing strategy, aligned with company GTM priorities (E&S, Specialty, Captives).
Launch and optimize Account-Based Marketing (ABM) campaigns targeting key accounts.
Own digital marketing strategy and execution, including SEO, paid media, PPC, and LinkedIn marketing.
Manage marketing automation programs (HubSpot, Salesforce, Apollo etc.), optimizing lead nurturing, scoring, and attribution models., working closely with the Sales Ops team.
Build multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion.
Launch full-funnel marketing performance dashboard and define lead gen KPIs.
Partner with Sales, Sales Ops, Product Marketing, Comms and Events Marketing teams to ensure cross-functional alignment and campaign execution.
Manage external agencies and contractors as needed to scale campaigns efficiently.
Lay the foundation for a high-performing lead generation team, including hiring and managing junior team members (Performance Marketing Specialist, etc.).

Requirements

What you’ll need

7+ years of experience in B2B demand generation and digital marketing roles, ideally in B2B fintech, insurtech, and SaaS.
Proven success with ABM programs, SEO/SEM, paid media, and marketing automation platforms.
Strong analytical skills, with the ability to build and interpret dashboards and performance reports.
Hands-on experience with Salesforce, HubSpot (or similar CRM/marketing automation platforms).
Collaborative and cross-functional mindset — must thrive in a fast-paced, high-growth environment.
Exceptional communication skills, attention to detail, and strategic thinking.
Experience building a team is a plus.
Prior experience in the insurance, fintech, or SaaS ecosystem preferred.

Benefits

Comp & perks

2 days of volunteering leave
Recruitment referral fees of $1,000
Medical Insurance
Basic life & AD&D insurance
Access to our mental health therapy partner Oliva wellbeing platform.
Sabbatical – after 5 years
Addition day’s annual leave
Sick Leave – 5 days
Annual leave – 20 days
Maternity leave
Paternity leave
Voluntary Critical Illness and accident Insurance (employee paid)
Employee Assistance Program
Ongoing learning & development
Commuter Benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead generationdemand marketingAccount-Based MarketingSEOPPCmarketing automationdata analysisdashboard creationKPI definitionMQL-to-SQL conversion

Soft Skills

analytical skillscollaborative mindsetcommunication skillsattention to detailstrategic thinkingteam managementcross-functional alignmentadaptabilityproblem-solvingleadership