
Mid-level CRM Analyst – Automation Focus
Vitascience
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Tech Stack
About the role
- Create and configure offers and checkouts for the company's various initiatives, ensuring complete tracking of sales by campaign/action.
- Structure conversion funnels in tracking platforms, organizing stages and events clearly to facilitate metric reading and analysis.
- Configure, parameterize, and provide tracked links to different teams, ensuring consistency and correct attribution of results.
- Monitor and maintain integrations between platforms (CRM, sending/automation tools, checkout, tracking), acting quickly to resolve issues.
- Execute multichannel communications (email, WhatsApp, SMS, etc.), handling segmentation, formatting, links, and sending rules.
- Operate and monitor CRM automations, ensuring flows, triggers, and rules function as intended.
- Organize and cleanse the contact database, ensuring data quality and reliable segmentations.
- Implement and monitor surveys and forms, contributing to data collection and insights about leads and customers.
- Track goals for invitations and lead activations, executing strategic sends to the most appropriate segments.
- Monitor, analyze, and control costs related to CRM tools and operations, proposing optimizations when necessary.
Requirements
- Solid experience with marketing automation tools, preferably ActiveCampaign or similar platforms.
- Experience using integration tools such as Make, n8n, or equivalents.
- Intermediate to advanced knowledge of Google Sheets and other Google Workspace tools, with a focus on data organization and analysis.
- Experience managing and organizing WhatsApp groups, including segmentation and access control.
- Prior experience in companies or projects within Digital Marketing, with familiarity with routines and KPIs.
- Basic understanding of programming logic (conditionals like IF, AND, OR) is a plus.
- Basic knowledge of SQL.
- Previous experience with a programming language.
Benefits
- PJ (independent contractor) contract — we take work-life balance seriously.
- Flexible benefits card, prioritizing freedom and flexibility for the team.
- Wellhub (Gympass) access to a network of wellness partners.
- Generous discount on all our supplements — we promote health for everyone, especially our team.
- Base salary plus variable compensation for professionals with big ambitions.
- Accelerated professional development — you will join a team of exceptional professionals.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationGoogle SheetsSQLprogramming logicdata organizationdata analysisCRM automationsegmentationtracking platformsconversion funnels
Soft skills
data quality managementproblem-solvingcommunicationorganizational skillsanalytical skills