Sales Activation Manager – Barebells, NOCCO

Vitamin Well Group

Sales Activation Manager expanding Barebells and NOCCO retail distribution across Chicago. Managing retailer relationships, merchandising, promotions, and field sales execution for Vitamin Well Group.

Posted 8/12/2026full-timeChicago • Illinois • 🇺🇸 United StatesJuniorMid-Level💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong sales execution capabilities in consumer goods, particularly within beverage and retail channels, while effectively managing relationships with key stakeholders and utilizing CRM platforms for reporting and analysis.

Highest-signal resume keywords

Consumer Goods Sales ExperienceRetail Channel ExpertiseCRM Platform ProficiencyAnalytical SkillsRelationship-Building

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ExecutionData AnalysisProduct Display ManagementMarket Share GrowthSKU Distribution

Soft Skills

Excellent CommunicationProblem-SolvingEntrepreneurial MindsetRelationship Management

Tools & Technologies

RepslyMicrosoft OfficeCRM PlatformsField Sales Reporting Tools

Certifications & Qualifications

Valid U.S. Driver’s License

Industry Keywords

Beverage IndustryConsumer BehaviorRetail ProgramsIndependent ChannelTrade Shows

About the role

Key responsibilities & impact

Represent Vitamin Well Group in and around metropolitan cities across the US, focusing on National, Regional, and Independent accounts
Work with the National Field Sales Manager to prioritize high-impact customers
Collaborate with distribution partners and third-party sales resources to drive regional growth
Open new accounts and gain additional points of distribution
Conduct weekly visits to high-volume accounts and identify growth opportunities
Drive sales execution through expanded SKU distribution, shelf space, displays, cooler placements, and promotions
Manage relationships with retailers, brokers, and third-party merchandising partners
Identify and develop new business opportunities within the independent channel
Support chain retailers with new item launches and retail programs
Assist with merchandising, stocking, and display execution, including lifting product cases
Provide accurate reporting through retail execution and field management tools such as Repsly
Support regional sales initiatives and participate in weekly sales reviews and planning calls
Partner with field marketing teams to execute programs that increase market share and sales performance
Build relationships with key store contacts to secure incremental display and promotional opportunities
Service an assigned territory of approximately 10–20 stops per day
Plan and prioritize weekly account visits
Serve as the primary point of contact for customers and implement sales-growth plans

Requirements

What you’ll need

2–3+ years of consumer goods sales experience, preferably in beverage, distributor sales, or related industries
Experience in Conventional, Natural, Convenience, and Independent retail channels strongly preferred
Strong business acumen with an entrepreneurial mindset
Comfortable with daily face-to-face customer interactions
Proficient with CRM platforms and field sales reporting tools
Excellent communication, relationship-building, analytical, and problem-solving skills
Passion for understanding consumer behavior and identifying growth opportunities
Must reside within the assigned territory
Ability to regularly lift up to 40 lbs and build large product displays
High school diploma or equivalent required
Proficiency in Microsoft Office; experience with Teams preferred
Ability to analyze data and translate insights into actionable recommendations
Valid U.S. driver’s license with a clean driving record
Travel required up to 95%, including occasional support for other markets, retailers, and trade shows
Flexibility to work evenings, weekends, overnight shifts, and other non-standard hours as business needs require
CV required as part of the application

Benefits

Comp & perks

Biannual bonus eligibility
Dynamic, ambitious, dedicated, and entrepreneurial work environment
Support for exercise and an active lifestyle
Equal Opportunity employer
Personality and logical ability tests based on solid research through Alva Labs