Marketing Manager

VITAL WorkLife

Marketing Manager driving engagement across the healthcare sector for VITAL WorkLife. Collaborating on content strategy and event management to support business objectives.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $85,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Translate high-level business objectives into actionable marketing strategies and tactical plans that drive engagement, retention, and growth.
Own the content lifecycle by developing a robust strategy and producing high-impact thought leadership pieces that position VITAL WorkLife as an industry authority with B2B decision-makers.
Act as a lead writer and/or editor for marketing assets, including blog posts, newsletters, and digital content.
Develop clear, concise communications and plans including client emails/newsletters and internal/external talking points to ensure consistent messaging across all audiences.
Create compelling copy for flyers and collateral, working closely with designers to ensure visual and verbal alignment.
Plan and execute the end-to-end logistics for virtual and in-person events and/or sponsorships, including webinars, industry conferences, and trade shows.
Manage all operational aspects of event participation, from registration and platform setup (Zoom Webinars) to post-event follow-up and lead capture.
Collaborate closely with Sales, Account Management, Clinical, and Product teams to align marketing efforts with business goals, driving acquisition and retention.
Ensure every touchpoint—from mobile app content to website copy—is clear, consistent, and reinforces VITAL WorkLife's brand positioning.

Requirements

What you’ll need

BA/BS degree in Marketing, Communications, Journalism, or a related field.
7+ years of experience in B2B/B2C marketing, with emphasis on content strategy and professional writing (ideally in healthcare or insurance).
Hands-on expertise with HubSpot marketing automation and Zoom Webinars is preferred.
Exceptional writing, editing, and verbal communication skills with the ability to simplify complex clinical or business concepts.
A strong and proactive ownership mentality with a proven ability to manage complex projects and translate data into creative storytelling.
Willingness to travel to conferences, events, company, or team meetings as needed (10% - 25%).
Willingness to embrace change and adapt strategies dynamically with continuous improvement.
Embraces a growth mindset with a demonstrated curiosity and willingness to learn emerging AI tools and technologies, using them to work smarter and amplify marketing impact.

Benefits

Comp & perks

Fully remote and flexible schedule?
Comprehensive healthcare coverage?(including medical, dental, vision, FSA/HSA, life, and disability insurances)
Generous paid time off plus holidays, well-being days, and volunteer time off
Paid parental leave
Employer sponsored 401(k) match up to 4%?
Employee Assistance Program?for employees and family members
Virtual assistant through our Concierge program
Professional pathways for continuing education, ongoing training, and career development
Up to $250 employer charitable match, plus 8 hours of volunteer PTO annually

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategyprofessional writingcopywritingeditingproject managementdata analysismarketing automation

Soft Skills

communicationownership mentalityadaptabilitycuriositycreativity