Vital Farms

Manager

• Lead trade promotion management and optimization; manage a team of two direct reports; lead trade reviews; ensure accurate accruals; guide Sales on forecast; post-event analyses to maximize trade ROI.
• Guide the sales crew through all stages of the Trade Management process.
• Coordinate & Maintain Blacksmith TPM and TPO Systems for assigned customers: Guide Sales on Blacksmith TPM process including forecast accuracy, guidance on promo scenarios to run, post event analysis, and general feedback on how to structure promotions for clean reporting and clearing of deductions.
• Monthly trade reviews with Account Managers.
• Understand and enforce best-in-class trade management recommendations including naming conventions, delivery vs. performance dates, performance type definitions, and more.
• Work with accounting on deduction resolution and research to close within 90 days of receipt.
• Release/close fully actualized promotions in TPM for assigned customers.
• Critical partner in annual revenue and trade bottoms-up planning process, including understanding revenue and budget gaps to AOP.
• Create and maintain reporting for sales team; Assist in the development and reporting of trade management KPI metrics; Assist in the reporting and communication of incremental volume plans;
• Coordinate, track, and ensure our Sales Crew are submitting committed promotions for approval, and approving promotions of assigned customers.
• Manage Trade Team in gathering and reporting post-event analysis details in Power BI and present findings during Sales reviews.
• Lead, coach, and develop a team of two direct reports; Set objectives; provide feedback; serve as SME and escalation point.
• Partner with Trade Management team and Sales to ensure the system is maintained: assist in system maintenance tasks such as new customer setups, OI validation in ERP system, and uploading consumption actuals.
• Ensure our direct/indirect tables are accurate and maintained.
• Work with Sales to ensure volume plans are complete and updated given new item introductions or discontinuations.
• Work to establish and communicate SOPs; provide suggestions on future TPM enhancements.

Sr. Trade Manager