Marketing & Communications Manager

vitagroup

Marketing Manager developing strategies for health tech products and managing external agency collaborations. Responsible for increasing visibility in the healthcare and tech markets.

Posted 7/23/2026full-timeMannheim • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing marketing strategies and managing external agencies within the healthcare and tech markets. Proven ability to position digital products effectively while ensuring a consistent brand presence and leveraging data-driven decision-making.

Highest-signal resume keywords

Marketing Strategy DevelopmentDigital B2B Marketing ExperienceGerman Healthcare Market KnowledgeBudget ManagementGerman Language Skills (C2 Level)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCommunicationsDigital Product PositioningData-Driven Decision MakingEmployer Branding

Soft Skills

Strategic ThinkingHands-On ImplementationCollaboration

Tools & Technologies

External Agency ManagementPress RelationsEvent Coordination

Industry Keywords

Healthcare MarketTech MarketB2B Environment

About the role

Key responsibilities & impact

Develop the marketing strategy for the product and its modules
Manage external agencies and service providers
Build visibility in the healthcare and tech markets
Conduct targeted press relations and strategic topic placement
Plan and coordinate external appearances, from trade shows to customer events
Own the digital presence and ensure a consistent brand appearance
Create internal transparency and develop an employer brand in collaboration with HR

Requirements

What you’ll need

Degree in communications, marketing, journalism or a comparable qualification
4–7 years of experience in marketing and communications, ideally in a digital B2B environment
Proven track record of successfully positioning digital products or solutions in the market
Knowledge of the structures, stakeholders and specific features of the German healthcare market
Experience with budget responsibility and managing external service providers
Both a strategist and a hands-on implementer
Confident working with systems that enable data-driven decision making
German language skills at C2 level

Benefits

Comp & perks

30 days of vacation
Mobile office / remote work
Flexible working hours
Option to work from other countries within Europe
Company pension scheme
JobRad: bike leasing for professional and private use
Attractive employee discounts
Open feedback culture and individualized professional development