Regional Sales Manager – International

Vitabiotics Ltd

Regional Sales Manager leading and executing sales strategies in Africa & LATAM for Vitabiotics. Managing key customer relationships and ensuring market growth and compliance with global strategies.

Posted 7/9/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £80,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement export sales strategies to meet and exceed regional & countries sales targets.
Identify and expand into new international markets and optimize existing sales channels.
Align regional strategies with global business goals.
Conduct competitive analysis and market intelligence to help inform product positioning, new product launches and market entry strategies.
Analyse & act on market, sales, channels, category opportunities and trends.
Build and maintain strong relationships with distributors, key accounts and healthcare professionals.
Negotiate contracts, pricing structures, and service terms with international partners.
Ensure all export activities comply with international trade regulations, documentation, and product registration requirements in target countries.
Coordinate with logistics and supply chain teams for efficient product delivery and inventory control.
Help driving agreed marketing activation plans for each country through distributors in collaboration with Head of Export Marketing and with help & support of Marketing Activation Executive.
Advise on promotional campaigns tailored to regional market dynamics.
Drive range expansion and help with product launches, and digital marketing initiatives.
Customise product messaging and promotional materials in line with regional cultural trends and consumer behaviour.
Lead product presentations, help with training, and education sessions for healthcare professionals and key opinion leaders (KOLs).
Support in the organising and running of training days, exhibitions and HCP conferences (focussing on gaining continuous medical education (CME) certification for such events).
Monitor and report sales performance, market feedback, and promotional effectiveness.
Provide monthly reporting, forecasts and business updates to senior leadership.
Liaise with Technical team and other support services for product registration, technical documentation, and compliance.
Work closely with Marketing and Nutrition and Training to align strategy and execution.
Regular international travel for market development, customer engagement, and promotional activities.

Requirements

What you’ll need

Bachelor's degree in Business, Life Sciences, Pharmacy, or a related field (MBA preferred).
Extensive experience in international sales and export management, preferably in the pharmaceutical, FMCG, health care, nutrition industry.
Demonstrated experience in both commercial sales, business development and marketing activation.
Strong sales and business development acumen with some understanding healthcare regulations, terminology and dealing with HCPs/KOLs.
Excellent communication, interpersonal, and presentation skills.
Ability to implement compelling sales, marketing and medical promotional plans to drive business through distributors.
Fluent in English; additional languages relevant to the region are a plus (Spanish or Portuguese)

Benefits

Comp & perks

24 days annual leave plus bank holidays.
Birthday day off.
2 Charity days a year.
Bupa dental cover.
Private medical insurance.
50% staff discount on all Vitabiotics products.
Staff skills training.
Health and wellbeing programme.
Pension contributions.
Sick pay support.
Free onsite parking.
Enhanced maternity or paternity leave.
Company events.
Fresh fruit and snacks.
Free EV charging station.

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Hard Skills & Tools

Sales Strategy DevelopmentMarket IntelligenceContract NegotiationProduct LaunchPromotional CampaignsSales Performance MonitoringForecastingTraining and EducationInventory ControlCME Certification

Soft Skills

Excellent CommunicationInterpersonal SkillsPresentation Skills

Certifications

Bachelor's DegreeMBA Preferred