Retail Sales Manager, North Shore/Central/Western

Retail Sales Manager leading retail sales efforts for Vita Coco. Developing strategic plans and managing market execution in the Worcester, MA area.

Posted 5/4/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesJunior💰 $45,000 - $55,000 per yearWebsite

Key responsibilities & impact

Develop plans to execute all sales objectives in your territory.
Lead innovation launches and drive excitement throughout the network.
Organize retail programs and effectively prioritize them with your distributor.
Execute market blitzes and provide insights into market conditions.
Sell critical displays that draw attention to the brand, partnering with on-site team to optimize sell-through.
Execute display standards across key accounts.
Oversee point‑of‑sale materials for both internal and distributor partners.
Provide consistent communication on retail execution.
Highlight accomplishments and clearly outline follow-up needs for distributor.
Deliver regular trade recaps highlighting wins and opportunities for distributor sales managers.
Establish and maintain strong partnerships with the Distributor Sales teams to amplify overall sales effectiveness.
Utilize CRM Tools to build account call history, record accomplishments and optimize daily schedule.
Maintain relationships and conduct regular business meetings with District Managers at critical retailers.

What you’ll need

1-2 years of experience with field sales, retail execution, or account management, preferably within CPG, beverage, or DSD environments.
Experience working with distributor partners and retail customers.
Proven ability to drive in‑store execution, including distribution, display, and shelf set improvement.
Comfort managing Top retail accounts and engaging with District Managers and store leadership.
Experience using sales and execution tools (e.g., Repsly, iDig, or similar CRM/sales platforms)

Comp & perks

A reasonable estimate of the current pay range for this position is $45,000 - $55,000 per year.
The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, depending on the level and position offered.

ATS Keywords

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Hard Skills & Tools

field salesretail executionaccount managementin-store executiondistributiondisplay improvementshelf set improvement

Soft Skills

communicationrelationship managementorganizational skillsleadershippartnership building