Business Development Manager – FoodService

Vita Coco

Business Development Manager focusing on marketing and distribution strategies for Vita Coco's food service channel. Leading market research and driving revenue across USA.

Posted 4/13/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $50,000 - $55,000 per yearWebsite

About the role

Key responsibilities & impact

Lead market research efforts across the USA to achieve product distribution, display execution, and drive revenue goals.
Create marketing and distribution strategies for the food service channel and represent the company to broadline distributor partners in all business development-oriented activities.
Plan and execute innovative product launches, new retail programs, and assist with market blitzes within broadline distributors.
Promote the full Vita Coco range at each account, achieve KPIs, secure product displays, and expand distribution availability.
Use VIP Karma to track account visits, record achievements, and streamline your daily schedule.
Gather and interpret data on customer purchase patterns; review monthly sales reports to spot opportunities and evaluate underperforming accounts.
Coordinate and support tradeshow activities for Broadline teams.
Build strong partnerships with Broadline Sales, sharing best practices.
Establish and nurture relationships with key retail accounts while opening new accounts to boost brand visibility and distribution.
Communicate regularly about distribution execution, highlighting successes and necessary follow-ups from major activities.
Assess and audit individual accounts and execution after each visit.
Partner with the Field Marketing team to support retail and consumer activities whenever in the market.

Requirements

What you’ll need

Bachelor's degree (or equivalent) in Marketing or Business (Marketing Specialization preferred)
0-2 years’ experience in Marketing, Sales, or Distribution; Food & Beverage or CPG industry preferred
Able to lift 10–35 lb product cases and place items on overhead shelves
Valid driver’s license and personal vehicle required for travel between accounts
Physically able to stand and walk for long periods daily
Innovative approach to accounts and expanding business
Skilled in strategy development, sales data analysis, trade/business analytics, and forecasting trends
Must be willing to travel at least 50% of the time.
Professional demeanor with strong customer service, interpersonal, and communication skills
Effective presentations, public speaking, and premium selling
Team player who works independently when needed; highly analytical and detail-oriented
Proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)

Benefits

Comp & perks

Competitive salary
Equal employment opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategy developmentsales data analysistrade analyticsbusiness analyticsforecasting trends

Soft Skills

customer serviceinterpersonal skillscommunication skillspresentation skillspublic speakinganalytical skillsdetail-orientedteam playerindependent work

Certifications

Bachelor's degree in MarketingBachelor's degree in Business