Vita Coco

Director of Sales, DSD West

Vita Coco

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $85,000 - $95,000 per year

Job Level

Lead

About the role

  • Develop distributor business plans (Top 3) within the region and support Market Managers in creating monthly plans with their branches and call points.
  • Establish clear performance metrics (KPIs) for your team and foster a high-performance culture.
  • Lead sales presentations, negotiations, and trade shows.
  • Develop strategies and plans that maintain existing business and identify new sales opportunities to drive growth within your assigned customer base.
  • Lead innovation launches by developing full execution plans in partnership with Marketing, Regional & National Accounts, and DSD support.
  • Oversee revenue strategy, including S&OP forecasting, to implement comprehensive revenue-generation plans across all channels.
  • Drive internal and external volume, distribution and retail execution targets.
  • Create action plans to address gaps in performance.
  • Analyze sales data and market trends.
  • Performance management and leadership development of all direct reports.
  • Collaborate with Leadership and HR on talent planning.
  • Maintain relationships and conduct regular business meetings with Top 3 Retailers and support plans for your teams to meet with district leaders in your territory.
  • Build a strong partnership with Market Development Director to align on strategy.
  • Provide input into channel strategy and the development of retail standards.
  • Participate in rationalizing and selecting retail marketing programs for the region.

Requirements

  • 8+ years of sales leadership experience, ideally within CPG, beverage, or DSD environments
  • Proven experience leading distributor relationships and regional sales team
  • Strong analytical mindset with comfort reporting on revenue performance, market conditions and strategic initiatives
  • Experience managing complex, multi-stakeholder relationships and establishing new customer relationships
  • Ability to lead, coach, and develop high-performing teams
Benefits
  • A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales strategyperformance metricsS&OP forecastingrevenue generationdata analysismarket trend analysisbusiness planningexecution planningnegotiationKPI development
Soft Skills
leadershipcoachingteam developmentrelationship managementcollaborationanalytical mindsethigh-performance culturecommunicationstrategic thinkingproblem-solving