Vistra

Communications Specialist

Vistra

full-time

Posted on:

Location Type: Hybrid

Location: Maryland • Virginia • United States

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About the role

  • Develop and maintain the organization’s Communications Plan to include messaging to target audiences, using demographics, psychographic data, and market research
  • Develop and maintain an electronic communications calendar, building a library of stock messages that can be distributed via social and digital platforms
  • Develop and maintain broad student communication and email to enhance the student experience and improve efficiencies
  • Test, analyze, and suggest improvements to email marketing campaigns on an ongoing basis
  • Translate complex strategies, ideas, and strategic objectives into actionable digital marketing campaigns
  • Track and report all marketing analytics, including social media, email, targeted marketing campaigns
  • Support the communications team through quality assurance methods to ensure message alignment and quality
  • Use project management tools and documentation platforms to streamline marketing and web content workflows and coordinate team activities

Requirements

  • Bachelor's degree in Marketing, Public Relations, Communications, Computer Science, or a related field
  • 5 years of experience with communications, social media, and digital marketing
  • Proficiency in email marketing management platforms, with a preference for Salesforce or GovDelivery
  • Experience with social media and email messaging development
  • Experience with marketing automation utilizing Salesforce or another CRM platform
  • Experience with quality assurance for communications products
  • Demonstrated knowledge of email best practices and global standards, including CAN-SPAM, CASL, GDPR and other government and institutional privacy policies
  • Experience with Hootsuite, Sprout Social, Meta Business Suite, and similar social media management platforms
  • Experience with project management and documentation platforms, including Jira, Trello, Microsoft Planner, or similar
  • Ability to manage and update complex communication plans across multiple media types
  • Experience working with government or military digital marketing campaigns preferred
  • Experience with performing a content audit or content inventory
  • Ability to prioritize tasks and work in a fast-paced environment
  • Ability to obtain a security clearance or DoW background investigation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketing managementdigital marketingmarketing automationquality assurancecontent auditmarket researchanalytics trackingmessaging developmentproject management
Soft Skills
communicationorganizationalprioritizationadaptabilityteam coordination