Senior Digital Marketing Specialist

Vista Higher Learning

Senior Digital Marketing Specialist driving integrated campaigns for Vista Higher Learning’s K-12 and university language-learning products. Optimizing digital channels, analytics, segmentation, and ROI from a hybrid Boston office schedule.

Posted 8/5/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesSenior💰 $70,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated digital marketing campaigns across multiple channels, with a strong focus on data-driven strategies, audience segmentation, and performance measurement. Proficient in managing digital assets and ensuring brand consistency while mentoring team members.

Highest-signal resume keywords

Integrated Campaign ManagementDatabase-Driven MarketingPerformance Measurement and ReportingAudience SegmentationDigital Marketing Technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign OptimizationEmail MarketingSEO/SEMContent Management SystemsUX Best PracticesLead Lifecycle ManagementAnalytics ToolsCross-Functional Project ManagementMarket Research

Soft Skills

CollaborationMentoringStrategic AlignmentCommunication

Tools & Technologies

SalesforceHubSpotMicrosoft OfficeGoogle WorkspaceAI-Powered Analytics ToolsEmail PlatformsSocial Media PlatformsCRM SystemsDigital Communication PlatformsDesign Software

Industry Keywords

K-12 EducationHigher EducationDigital CampaignsContent PerformanceUsabilityEngagementBrand ConsistencyEmerging Digital TrendsCommunity PlatformsReporting Frameworks

About the role

Key responsibilities & impact

Lead the planning and execution of integrated digital marketing campaigns in partnership with Product Marketing
Align marketing initiatives with business priorities for print and digital educational products
Own multi-channel campaign strategy and execution across email, social media, community platforms, and owned digital properties
Integrate campaigns with web properties, CRM systems, and reporting infrastructure
Monitor emerging digital marketing trends and technologies to inform innovation
Manage and optimize digital channels and content assets for usability, accessibility, and engagement
Oversee product information accuracy and consistency across digital platforms
Collaborate with internal teams to maintain brand consistency and strategic alignment
Analyze campaign performance and marketing funnel metrics to generate insights and optimize tactics, reporting frameworks, and dashboards
Deliver performance reporting using analytics tools and apply data-driven insights to improve campaign strategies and ROI
Partner with Business Operations on database strategy, lead management, and segmentation models
Conduct market research and competitive analysis to inform positioning, messaging, and campaign development
Create strategic sales enablement materials aligned with campaign messaging and go-to-market strategies
Mentor junior team members on content quality and tone as needed

Requirements

What you’ll need

Bachelor's degree minimum
6+ years of experience in digital marketing or a related role
Demonstrated success designing, leading, and optimizing integrated campaigns across email, web, social media, and community platforms
Strong experience with database-driven marketing, audience segmentation, lead lifecycle management, and scalable campaign execution
Experience managing cross-functional workflows and projects
Experience supporting agile, data-driven marketing execution
Experience overseeing websites, landing pages, blogs, video platforms, and eCommerce storefronts
Strong knowledge of UX, SEO, digital consistency, usability, and content performance best practices
Expertise managing campaigns across major social platforms
Advanced campaign performance measurement and reporting skills using analytics
Extensive experience with email platforms, SEO/SEM tools, content management systems, and digital marketing technologies
In-depth experience with campaign tracking, contact segmentation, and reporting within CRM systems
Experience using Microsoft Office, Google Workspace, and digital communication platforms
Experience using basic design or editing software and AI-powered analytics tools
Experience with Salesforce or HubSpot strongly preferred
Experience in or knowledge of K-12/Higher Ed sectors strongly preferred
Portfolio of prior work

Benefits

Comp & perks

Life insurance
Health insurance
Dental insurance
Vision insurance
401(k)
Educational assistance
Commuter pass subsidies
Generous employee referral bonuses
PTO
Paid holidays
Annual incentive based on employee and organizational performance