Product Marketing

• Design and implement innovative go-to-market plans for higher education products, leveraging deep market insights and a full spectrum of marketing channels (web, social, video, events, etc.)
• Develop compelling product positioning and messaging that differentiates our offerings in a competitive higher ed landscape
• Proactively identify market opportunities and threats and adjust strategies accordingly
• Design, launch, and optimize integrated marketing campaigns
• Take full ownership of campaign performance, using analytics to drive continuous improvement and ROI
• Create and deliver targeted training and enablement materials for sales teams, equipping them to articulate product value, address objections, and win business
• Oversee the creation of digital and print marketing assets from concept through production, ensuring alignment with strategic goals and brand standards
• Maintain expert-level knowledge of the higher education market, competitors, and customer needs
• Gather and synthesize feedback from stakeholders to inform product and marketing decisions
• Act as product marketing lead in cross-functional teams, driving alignment and execution across marketing, sales, editorial, and technical development
• Independently manage multiple high-priority projects in a fast-paced environment, ensuring deadlines, budgets, and quality standards are met
• Collaborate with the Associate Director, Product Marketing, and other leaders to set strategic direction, prioritize initiatives, and allocate resources
• Represent product marketing in external forums, conferences, and customer meetings as needed, advocating for our products and brand

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