Salary
💰 $70,000 - $90,000 per year
About the role
- Take full ownership of Social Media strategy and execution for VisitorsCoverage
- Develop and execute social media strategy across multiple platforms to increase brand awareness, engagement, and customer loyalty
- Create, curate, and publish compelling content (text, image, and video) aligned with brand voice and goals
- Monitor and respond to social media conversations, feedback, and inquiries in a timely and professional manner
- Analyze social media metrics and insights to measure performance, identify trends, and make data-driven decisions
- Collaborate with cross-functional teams (marketing, sales, customer service) to integrate social media into broader campaigns and initiatives
- Manage social media advertising campaigns, including budget allocation, targeting, and optimization
- Build and maintain relationships with social media influencers and partners to amplify brand messaging
- Identify and manage potential social media risks and crises; develop and implement response plans
- Train and educate internal teams on social media best practices and guidelines
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, or related field
- 5+ years Social Media experience, specifically TikTok, Facebook/Instagram, LinkedIn, Pinterest, and X
- Strong understanding of Social Media Marketing Analytics and KPIs
- Knowledge and Experience with the latest Social Media marketing trends and practices
- Excellent communication and organizational skills
- Excellent interpersonal skills to manage effectively within a remote, multi-functional team
- Goal Setting Mentality
- Proactive Mindset
- Ability to engage with consumers and Influencers on TikTok, Instagram, Facebook, Pinterest, YouTube, and Twitter
- Must be legally authorized to work in the U.S.; no visa sponsorship