Visit Group

Senior Performance Marketing Manager

Visit Group

full-time

Posted on:

Location Type: Hybrid

Location: Gothenburg • Sweden

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Own and lead VISIT’s entire paid media setup, including Google Ads, LinkedIn Ads, Meta Ads and other relevant channels
  • Plan, execute, and continuously optimize campaigns with a strong focus on performance, lead generation, and low cost per click
  • Take full responsibility for daily monitoring, analysis, reporting, and optimization of campaigns
  • Manage and optimize a significant marketing budge with clear accountability for results
  • Evaluate channel mix and performance, drawing clear conclusions on what works, what doesn’t, and why
  • Proactively identify underperforming campaigns and make data-driven adjustments together with the wider marketing team
  • Work closely with stakeholders to explore how we can increase leads across broader and evolving target audiences
  • Lead performance marketing initiatives independently, making informed decisions and acting as VISIT’s internal lead and guide within paid media
  • Build and develop performance marketing structures, processes, and reporting frameworks as we scale
  • Collaborate across a global marketing team working with multiple markets and regions

Requirements

  • 10+ years of experience in marketing, with at least 5 years of hands-on performance marketing experience, either in-house or agency-side
  • Proven track record of managing and optimizing paid advertising campaigns at scale
  • Comfortable taking full ownership of strategy, execution, and results within performance marketing
  • Deep expertise in Google Ads, LinkedIn Ads, Meta Ads, and relevant tracking, optimization, and reporting tools
  • Highly analytical and experienced in building dashboards and performance reporting frameworks
  • Understand what drives high-performing ads and have hands-on experience with A/B testing
  • Experience with SEO and GEO optimization, including keyword strategy and on-page improvements
  • Experience with B2B marketing and preferably Account Based Marketing
  • Strong collaborator who enjoys working cross-functionally and aligning marketing efforts with broader business goals
  • Experience with HubSpot is a plus, but not required
  • Pragmatic and solution-oriented — comfortable “making things work” when needed and not afraid to roll up your sleeves
Benefits
  • A culture that supports learning, collaboration, and continuous improvement
  • An international environment with colleagues across more than 10 countries
  • Work that directly contributes to better experiences for operators, partners, and guests
  • A company that strives to be reliable, helpful, and constantly improving — with grit and a smile on our faces
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid advertising campaignsGoogle AdsLinkedIn AdsMeta AdsA/B testingSEOGEO optimizationdashboard buildingreporting frameworks
Soft Skills
analyticalcollaboratorsolution-orientedownershipcross-functional alignmentproactiveleadershipcommunicationdecision-makingadaptability