Visit Group

Customer Marketing Manager

Visit Group

full-time

Posted on:

Location Type: Hybrid

Location: Gothenburg • Sweden

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About the role

  • Own and manage customer lifecycle communication and engagement programs across VISIT’s customer base
  • Develop customer marketing initiatives that drive product adoption, retention, advocacy, and expansion
  • Create enablement content and best-practice materials that help customers understand and successfully use our platform
  • Collaborate with Sales and Customer Success teams to support upgrade, cross-sell, and expansion initiatives
  • Develop customer stories, case studies, testimonials, guides, and success assets that highlight customer outcomes and product value
  • Plan and execute partner marketing campaigns and materials in collaboration with the Partner function
  • Manage customer-facing communication channels such as newsletters, webinars, and product update announcements
  • Build customer lifecycle journeys and campaigns that support education, adoption, cross-sell, and advocacy
  • Measure engagement and the influence of customer marketing activities on expansion opportunities and pipeline

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
  • Experience working with customer marketing, lifecycle marketing, or similar customer engagement roles
  • Strong understanding of SaaS adoption journeys and how customers adopt and expand their use of digital platforms
  • Strong communication and content development skills, with the ability to translate product value into clear and compelling messaging
  • Experience collaborating cross-functionally with teams such as Sales, Customer Success, Product, and Marketing
  • Structured and proactive professional who enjoys building customer engagement programs that create measurable impact
  • A collaborative team player who works effectively across teams and functions
  • Curious, customer-focused, and motivated by helping customers succeed and grow with our platform
  • Strong organizational and project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously
  • Experience working with marketing automation or CRM tools such as HubSpot is considered a strong advantage
  • English proficiency, minimum B1 level, is required for this role.
Benefits
  • A culture that supports learning, collaboration, and continuous improvement
  • An international environment with colleagues across more than 10 countries
  • Work that directly contributes to better experiences for operators, partners, and guests
  • A company that strives to be reliable, helpful, and constantly improving — with grit and a smile on our faces
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketinglifecycle marketingSaaS adoptioncontent developmentproject management
Soft Skills
communicationcollaborationorganizationalproactivecustomer-focused
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in Communications