Visiativ Benelux

Marketing Manager

Visiativ Benelux

full-time

Posted on:

Location Type: Hybrid

Location: Houston • Texas • United States

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About the role

  • Lead and execute a comprehensive, multi-channel marketing strategy across digital, content, social, and events.
  • Drive both inbound and outbound marketing efforts that generate a qualified pipeline and directly support revenue growth.
  • Own website strategy and performance, ensuring content is current, optimized, and conversion-focused.
  • Develop and execute high-impact content strategies that engage, educate, and convert target audiences.
  • Manage and optimize lead generation tools, CRM integration, campaign execution, and performance reporting.
  • Partner closely with Sales to align on messaging, campaigns, and pipeline acceleration strategies.
  • Create compelling business development materials, including pitch decks, proposals, and client-facing presentations.
  • Plan and execute webinars, virtual events, and in-person experiences, including pre- and post-event strategies.
  • Evaluate, select, and manage industry conferences to maximize brand visibility, engagement, and ROI.
  • Maintain and elevate brand standards, ensuring consistency and professionalism across all touchpoints.
  • Manage internal marketing resources and/or external vendors as business needs evolve.
  • Own the marketing budget, track ROI, and continuously optimize spend based on performance.
  • Analyze campaign performance and translate data into actionable insights and improvements.
  • Anticipate challenges, solve problems proactively, and operate with a high level of accountability and ownership.
  • Continuously introduce innovative ideas, tools, and strategies to enhance marketing effectiveness and business impact.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3+ to 5 years of lead marketing experience, preferably in professional services or consulting.
  • Proven experience in startup or mid-sized environments, ideally within accounting or professional services, with direct involvement in sales support and revenue-driving marketing initiatives.
  • Proven track record of executing with ownership and delivering measurable business results.
  • Demonstrated success in building an inbound pipeline and supporting outbound marketing initiatives.
  • Strong background in content creation, digital marketing, and campaign strategy.
  • Highly data-driven, with the ability to analyze performance and optimize for results.
  • Strong alignment to sales and revenue goals, with experience partnering closely with sales teams.
  • Experience managing websites, social platforms, and marketing technology tools.
  • Strong project management skills with the ability to manage multiple priorities and meet deadlines.
  • Excellent written and verbal communication skills.
  • Thrives in a fast-paced, growth-oriented environment with a proactive, solution-focused mindset.
Benefits
  • Hybrid Work Schedule: 3 days in-office (Galleria area), 2 days remote for flexibility and work-life balance.
  • Convenient Location: Modern office in Houston’s Galleria district with paid garage parking covered by the company.
  • Professional Growth: Learn directly from industry-leading R&D experts and senior tax professionals through interactive team collaboration and hands-on client exposure.
  • Comprehensive Benefits Package: Competitive medical, dental, and vision insurance coverage.
  • Employer-matched 401(k) retirement plan.
  • Paid time off, holidays, and additional incentive programs.
  • Continuing education and professional development opportunities.
  • Engaged Culture: Collaborative, inclusive, and innovation-driven environment where ideas and teamwork fuel success.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcontent creationcampaign strategylead generationperformance reportingdata analysiswebsite managementinbound marketingoutbound marketingbudget management
Soft Skills
project managementcommunicationproblem-solvingaccountabilityinnovationcollaborationadaptabilityproactivityownershiptime management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business